Sunday, May 19, 2024

Interview with Jarrod Wright from Chargebacks911: AI and the Future of Business

Leaders Perception Magazine is currently running an interview series called – Navigating AI’s Impact On Business

Artificial Intelligence (AI) is increasingly transforming the business landscape, with the potential to revolutionize customer service, content creation, and more. But what does this mean for entrepreneurs and businesses? We spoke with Jarrod Wright, marketing leader at Chargebacks911, about his thoughts on the changes that AI will bring to the business landscape and how entrepreneurs can leverage this technology effectively. From concerns about the impact of AI on our informational landscape to the innovative ways businesses are using AI, read on for insights and strategies on how to navigate this rapidly evolving field.

Interviewee Name: Jarrod Wright

Company: Chargebacks911

The Interview

Can you tell us about your background and how you got started in your industry?

Jarrod Wright : I’ve been a marketing leader for more than two decades. I founded and ran a marketing agency for more than 12 years before joining the Chargebacks911 team. I’ve been the marketing lead here for 8 years. I have a deep background in design and digital marketing.

Can you share a recent success or accomplishment that you’re proud of, either personally or for your company?

Jarrod Wright : Specifically, I am proud of the decision to integrate AI into our creative process. It has saved time and produced some incredibly interesting images.

In your opinion, what are the most significant changes that AI will bring to the business landscape over the next 5-10 years, and how can entrepreneurs prepare for these changes?

Jarrod Wright : With AI, a 5-10 year timeline is an eternity. I expect to see some some significant disruptions within the next decade. Many of which we haven’t even begin to anticipate. More immediately however, I’m incredibly concerned about the impact that AI can have on our informational landscape. Many search results have already been poluted by thin regurgitated content. The introduction of AI content generation has the potential to make internet searches almost useless. In the near future, unless there are some advancements in AI content detection, search results to any query will be filled with AI content rewritten from other AI content. The speed at which this type of content can be generated makes this all but inevitable.

How do you see AI changing the way businesses operate, particularly in terms of customer service and experience, and what strategies can entrepreneurs use to leverage this technology effectively?

Jarrod Wright : I am not an expert in customer service, but the use case seems very obvious. Anyone who has spent more than a moment stuck in an automated phone menu can identify the need for a better way. AI can bridge the gap between automation and personalization, between the technological and the human. And while I am sure that the initial attempts will be a little clunky, it’s very easy to envision a near future where complex customer service issues are routinely resolved without the involvement of a live person. Perhaps, even, without the customer being aware.

There is growing concern that AI may replace jobs that are currently performed by humans. What are your thoughts on this, and how can businesses and entrepreneurs ensure that they are creating jobs that are complementary to, rather than competitive with, AI?

Jarrod Wright : We’ve now integrated AI image-generation systems into our creative processes. On our blog, we use AI to create all of our featured images.

I believe that creative visuals are an essential part of any content strategy. Quality featured images help ensure that an article is noticed. The AI-generated headers on our blog are some of the most eye-catching and memorable images we’ve used.

AI has allowed us to save some time, but our creative team still devotes a lot of effort to writing great prompts for the AI. We started listing the prompts used on each image because those are often as creative as anything else.

AI has allowed us to save some time, but our creative team still devotes a lot of effort to writing great prompts for the AI. We started listing the prompts used on each image because those are often as creative as anything else.

I expect, in the next few years, the number of jobs replaced entirely by AI will be minimal. Most of the initial use cases will utilize AI as a tool to augment existing processes, rather than a replacement of those processes. In the same way that the calculator or computer brought efficiency that on balance led to job growth, I expect AI to create as many opportunities as it destroys.

The larger question, in my mind, is the impact of AI over a longer time horizon. I think there is some real potential for human-like automation to descemate some industries. I am less confident in the benefits long term.

What are some examples of businesses that are currently using AI in innovative and impactful ways, and how can entrepreneurs learn from these examples to drive growth and success in their own businesses?

Jarrod Wright : I’m always interested in the potential of emerging technologies. When I started seeing the types of art AI systems like Midjourney were capable of creating, I took notice.
We’ve now integrated these image-generation systems into many of our creative processes. On our blog, we use AI to create all of our featured images.
I believe that creative visuals are an essential part of any content strategy. Quality featured images help ensure that an article is noticed. The AI-generated headers on our blog are some of the most eye-catching and memorable images we’ve used.
AI has allowed us to save some time, but our creative team still devotes a lot of effort to writing great prompts for the AI. We started listing the prompts used on each image because those are often as creative as anything else.

Leaders Perception magaizne would like to thank Jarrod Wright and Chargebacks911 for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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