Hello Leaders! My name is Eric Zavala, I'm an author on multiple business-related blogs and websites. Hearing and learning from different business leaders / entrepreneurs has always been something I enjoyed.
“Sometimes I feel like I’m a foreigner too. I come from a place that’s so different from here you would think you’d stepped right off the map into some other country where they use dirt for decoration and the national pastime is having babies. People don’t look the same, talk the same, nothing. Half the time I have no idea what’s going on around me here.” - Barbara Kingsolver
Thank you for joining us today! We are thrilled to have JJ Nelson, the Director of Brand Communications at Bergmeyer, with us. JJ has a unique background, starting his career in the entertainment industry before transitioning to the world of PR, marketing, and communications. He has worked with a wide range of brands, from start-ups to Fortune 500 companies, to elevate their brand positioning and communication styles.
In this interview, we will discuss the most significant shift JJ has observed in the marketing and branding landscape in the last year and how businesses should adapt to it. We will also explore how he balances the need for data and analytics with the creative aspects of marketing and branding in the era of data-driven marketing.
So, without further ado, let's dive into the conversation with JJ Nelson.