Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Simon Brisk who is a CEO at Click Intelligence.
Interviewee Name: Simon Brisk
Company: Click Intelligence
Simon Brisk’s favourite quote: My favourite quote is “Play to your strengths. If you aren’t great at something, do more of what you’re great at”.
Simon Brisk, CEO of Click Intelligence, a company specializing in e-commerce, branding, and marketing, has seen many businesses make mistakes when starting up. According to Brisk, two common errors are ignoring the market and target audience and not being aware of your weaknesses and strengths. He emphasizes the importance of continually obtaining input from present or potential customers and recognizing that creating a fantastic product does not necessarily result in a successful business. In this article, we’ll explore Brisk’s insights on how to avoid common startup mistakes and set your business up for success.
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Simon Brisk : I am CEO of Click Intelligence. I had a lot of passion for E-commerce, branding and marketing, so that’s why I started the venture.
In your opinion, what makes your company stand out? Any examples?
Simon Brisk : Our main aim is not to attract customers and earn money. We amplify high-quality strategies to make our customers happy and satisfied.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Simon Brisk : When assisting small to large businesses, I have noticed multiple mistakes people make when starting a new business.
Ignoring the market and target audience
A typical startup mistake I see is not spending enough time learning about the market or target audience you’re creating for. There’s no way to tell if you’re on the correct route unless you’re continually obtaining input from present or potential consumers, which for technical founders can appear easier than talking to clients. It’s essential to recognize that creating a fantastic product doesn’t always result in a successful business. Many businesses concentrate on a market that is too tiny to support a significant industry.
Not being aware of your weaknesses and strengths.
Everyone has strengths and weaknesses. Unfortunately, there are times when the business model we want to adopt doesn’t work well with our strengths or shortcomings, which has terrible effects. For instance, it’s probably not going to be good for you to work in retail if you’re not a particularly outgoing, friendly person with good people skills. I believe working behind the counter and serving as each customer’s primary point of contact probably won’t produce the best outcomes. You shouldn’t be doing it; instead, you should hire staff soon.
Leaders Perception magaizne would like to thank Simon Brisk for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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