Sunday, May 19, 2024

Aaron Wertheimer from Marketing Reel: Navigating Challenges and Defining Success

Leaders Perception Magazine is currently running an interview series called – Pathways to Success: Exploring Unique Paths to Achievement
Today, we have the pleasure of interviewing Aaron Wertheimer, a Marketing Copywriter at Marketing Reel. Aaron shares with us his journey from being an English teacher to finding his passion in writing and ultimately transitioning into the world of marketing. He opens up about the challenges he faced in rewriting his own narrative and the individuals who have inspired and guided him along the way. Aaron also delves into his personal definition of success and offers valuable advice to those striving to achieve their own version of success in life. Join us as we explore the insightful and inspiring story of Aaron Wertheimer.

Aaron Wertheimer from Marketing Reel: Navigating Challenges and Defining Success

Interviewee Name: Aaron Wertheimer

Company: Marketing Reel

Aaron Wertheimer’s favourite quote: Ah! Don’t tempt me with that question! As a writer, I have too many. One that stands out in particular, though, is Barack Obama’s, “The best way to not feel hopeless is to get up and do something.” I keep that in mind often in my life. 🙂

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Aaron Wertheimer : Thank you for having me! I’m actually originally an English teacher turned marketing copywriter. It makes sense when you think about it: people who teach how to write eventually apply it in marketing, hence the copywriter role.

Anyway, I digress.

I was born in Michigan and moved to California when my Dad had his first job promotion. I always thought I would become a psychologist, but nearing the completion of my undergraduate degree in Psychology, I ended up taking a writing course that turned me on to writing. I ended up tutoring writing in college, teaching English as a Second Language (ESL) to students abroad in China, and then I came back to the USA, earned my Master of Arts degree in teaching, and taught in public and private schools in California for the last 6 years.

All the while, I was always blogging, writing about my experiences, and writing poems and other short stories about my travels. One day, I decided I would give it a shot to switch from full-time teaching and part-time writing to full-time writing and part-time teaching.

Since then, I’ve been a marketing copywriter for Marketing-Reel, and it’s been an extremely rewarding experience working here.

That’s what’s led me to the happy coincidence of talking to you now! 🙂

Overcoming obstacles is often a part of the journey to success. Can you tell us about a particular challenge you faced and how you navigated through it to ultimately achieve your goals?

Aaron Wertheimer : Part of my challenge was rewriting the narrative I told about myself: whether that be me thinking I would become a psychologist to eventually determining teaching and writing was something that was more up my alley, I think the challenge of telling myself a new narrative about my potential — the ability to even believe in that potential — has been one of the greatest challenges I face today and that I am overcoming at the same time.

Many people draw inspiration from the stories of others. Are there any individuals or mentors who have played a significant role in guiding or supporting you along your journey? How have they impacted your perspective or approach to success?

Aaron Wertheimer : I’ve had so many wonderful people who have taught me so many lessons and who have been great friends, family, and teachers to me over the years, so it’s hard to say they mentored me. I believe great mentorship simply are people that just care about you and who love you for who you are and what you can become.

I would say the people who have influenced me most are my mom, dad, brother, and closest friends. In terms of teachers, I had a great dance teacher who taught me to pay attention to my energy, thoughts, and feelings and use them to guide me in my endeavors.

All of these people have been a true inspiration to me.

Success can mean different things to different people. How do you define success personally, and what advice would you offer to others who are striving to achieve their own version of success in life?

Aaron Wertheimer : Success to me is when you feel satisfied with the quality of investment you put in yourself, others, and to whatever connects you to something meaningful and valuable to you and others in life.

The advice I would give to others who are striving to achieve their own version of success in life is — as cheesy as it sounds — realize that all the answers lie within you. You need not look elsewhere, but the locus of control rests squarely within you. If you can look inside yourself, and listen with as much patience, kindness, compassion, and silence as possible to the still, small voice inside you telling you that you.kick.BUTT, you will find everything you need to be everything you want.

Leaders Perception would like to thank Aaron Wertheimer and Marketing Reel for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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