Sunday, May 19, 2024

Muhammad Tariq of Shares Insights on Sustainable Business Practices and Overcoming Challenges

Leaders Perception Magazine is currently running an interview series called – Navigating AI’s Impact On Business
Today, we had the opportunity to interview Muhammad tariq who is a Head of Marketingat lonelyaxe.

Meet Muhammad Tariq, the Head of Marketing at, who has a passion for creativity and storytelling. In this interview, Tariq shares his backstory and how he has gained expertise in digital marketing. He also discusses how has worked to reduce its environmental impact through sustainable practices and corporate responsibility. Tariq shares the challenges he has faced in implementing these practices and how he has overcome them through education, research, and measurement. Read on to learn more about how businesses can prioritize sustainability and create long-term stakeholder value.

Interviewee Name: Muhammad tariq

Company: lonelyaxe

Muhammad tariq’s favourite quote: “Success is not final, failure is not fatal: it is the courage to continue that counts.” This quote, often attributed to Winston Churchill, reminds me that success is not the end goal, but rather a continuous journey of learning and improvement.

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Muhammad tariq : As the Head of Marketing at, I’m happy to share a bit about myself and my backstory. I’ve always had a passion for creativity and storytelling, which drew me towards the field of marketing. I pursued a degree in marketing and gained valuable experience working in various industries, including tech, finance, and e-commerce.

My love for the digital world led me to focus on digital marketing, where I’ve had the opportunity to work with several top brands and startups. Over the years, I’ve gained expertise in areas such as social media marketing, content marketing, and search engine optimization.

In my current role at, I’m excited to apply my skills and experience to help our brand grow and reach a wider audience. I believe in the power of marketing to connect with people and create meaningful relationships, and I’m looking forward to contributing to the success of our brand.

In what ways has your company worked to reduce its environmental impact, and what results have you seen from these efforts?

Muhammad tariq : Sustainability and corporate responsibility are key components of our business strategy that create long-term benefits for stakeholders.

Our products and packaging use eco-friendly materials. We build durable, repairable items from renewable, recyclable, or biodegradable materials to reduce waste. We minimize packaging while ensuring safe delivery.

Our corporate responsibility prioritizes employee growth and well-being. We offer fair wages, flexible schedules, and career advancement. Investing in our people is the right thing to do and a wise business move that boosts loyalty, productivity, and innovation.

We also donate to sustainable forestry and environmental preservation organizations. To increase our influence and promote sustainability and social responsibility in the community, we seek cooperation with like-minded organizations.

Finally, our environmental and corporate responsibility efforts go beyond morality. Our business strategy relies on it to produce long-term value for stakeholders, improve society, and make the world more just and sustainable.

Results of sustainability and corporate responsibility

Lonely Axe’s sustainability and corporate responsibility efforts yield real results. Our products and packaging use eco-friendly materials to minimize their environmental impact and promote sustainability. Durable, repairable items save waste and money on replacement.

Our personnel are our greatest corporate responsibility asset. We’ve built a devoted, motivated staff by prioritizing their well-being and development. Productivity, innovation, and customer happiness increased.

Our gifts to sustainable forestry and environmental organizations demonstrate our social influence. These contributions have supported ecosystem-dependent communities and environmental conservation.

Our sustainability and corporate responsibility activities show that businesses can emphasize these values while creating long-term stakeholder value. We hope to motivate people to contribute to a sustainable and just world by sharing our results.

What challenges have you faced in implementing sustainable practices, and how have you overcome them?

Muhammad tariq : As a business expert in the field, I have faced numerous challenges in implementing sustainable practices, but I have learned how to overcome them over time. One of the most common challenges is getting buy-in from all stakeholders, including employees, customers, and suppliers. It can be difficult to convince everyone to make the necessary changes, especially if they perceive it as an additional cost.

To overcome this challenge, I have focused on educating all stakeholders about the benefits of sustainable practices, including cost savings, improved brand reputation, and reduced environmental impact. By creating a compelling case for sustainability and showing how it can benefit everyone, I have been able to get buy-in from key stakeholders.

Another challenge I have faced is choosing the right sustainable practices to implement. With so many options available, it can be difficult to determine which practices will have the most significant impact. To overcome this challenge, I have worked closely with sustainability experts and conducted thorough research to identify the most effective practices for my specific business.

Finally, I have faced challenges in measuring the effectiveness of sustainable practices. It can be difficult to quantify the impact of sustainable practices, which can make it challenging to track progress and identify areas for improvement. To overcome this challenge, I have developed a comprehensive tracking system that monitors metrics such as energy usage, waste reduction, and carbon emissions. This allows me to measure the effectiveness of sustainable practices and make data-driven decisions about future improvements.

In conclusion, implementing sustainable practices can be challenging, but with a focus on education, research, and measurement, it is possible to overcome these challenges and create a more environmentally conscious and financially sustainable business.

Leaders Perception would like to thank Muhammad tariq and lonelyaxe for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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