Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Joseph Counts who is a CEO/Founder at HiStylePicks.
Interviewee Name: Joseph Counts
Joseph Counts’s favourite quote: “Your most unhappy customers are your greatest source of learning.” By Bill Gates, co-founder of the Microsoft Corporation
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Joseph Counts : I have a degree in marketing and then I started a job. I had interest in doing a business like E-commerce and then after some time I started HiStylePicks as a business. I also have partnership in some other E-commerce businesses.
In your opinion, what makes your company stand out? Any examples?
Joseph Counts : We make it easy to find what you’re looking for with our online search platform. Whether you’re looking for something new to wear to your next party or just need a new natural shampoo, HiStylePicks has you covered. We bring together the best of the clothing, beauty and accessory retailers so you can find everything you need all in one place.
We offer an exhaustive search engine that helps users find what they need quickly and easily. With our team of dedicated researchers, we are constantly gathering data to improve the user experience.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Joseph Counts : 1. Focusing just on the product. Remember it’s not just the product, when you begin it’s product, traction and fund raising. All three go hand in hand, don’t do the mistake of focusing on just one
2. Picking the wrong co-founder. While picking your co-founder apply this rule – would you still make this person your co-founder if you had 10 crores in the bank? If the answer is yes then go ahead. This will make your decision easy
3. Selling themselves short. Don’t shortsell yourself. A lot of entrepreneurs are not confident enough and hence short sell themselves or their product or their team, bad idea! Believe in yourself 🙂
4. Giving up too soon. It’s not an easy journey, it never was supposed to be. Fight it out. Don’t give up!
5. Failing to realize the importance of cashflow not just profit. You need to maintain a moving 10-13 weekly cashflow forecast to survive. Stay liquid with your cash and beware of tying it up because “cashflow is more important than your mother”
Leaders Perception magaizne would like to thank Joseph Counts for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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