Leaders Perception Magazine is currently running an interview series called – Innovate & Elevate: Inside the Entrepreneur’s Toolkit
Today, we had the opportunity to interview Jessica Shee – Marketing Manager @ iBoysoft.
Jessica Shee is the Marketing Manager for iBoysoft, a Data Recovery Software Company. She holds a Masters degree in Business Administration from Saint Vincent College. In this interview, Jessica shares her experience in managing a small business and the essential tools and technologies she relies on. She also talks about the unconventional and creative approaches she has implemented to contribute to the growth and success of her business. Finally, she shares her insights on how to address the learning curve and potential resistance from her team when implementing new tools or technologies.
Interviewee Name: Jessica Shee
Company: iBoysoft
Jessica Shee’s favourite quote: “Quality is the best business plan” by John Lesseter
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Jessica Shee : I am working as a marketing Manager for a Data Recovery Software Company – iBoysoft. I have a Masters degree in Business Administration from Saint Vincent College.
What are the essential tools and technologies you rely on to manage your business effectively??
Jessica Shee : Tools like Monday.com are essential for project management in small businesses. This tool offers a visual and simple interface. It makes task tracking and collaboration pretty smooth. It’s valuable for small teams, as it allows them to coordinate easily.
This ensures productivity. By incorporating Monday.com into a small business’s toolkit, it can lead to improved organization. This is because it increases task visibility and enhances project outcomes.
Are there any unconventional or creative approaches you’ve implemented that significantly contributed to the growth and success of your business??
Jessica Shee : Use social media influencers or start quirky marketing campaigns. This creates buzz and increases brand visibility. Companies like Dollar Shave Club gained success through humorous advertising. The company’s viral video about frustration with overpriced razors made noise. It resonated with consumers, which made the brand and it’s ad more memorable. The Dollar Shave Club’s success highlights the power of humor in marketing.
We use a similar approach in our marketing. We start with social listening. It allows us to identify influencers that resonate with our brand’s voice and customers. Then, we have them craft a creative campaign that uses humorous content.
How do you address the learning curve and potential resistance from your team when implementing new tools or technologies? ?
Jessica Shee : When you introduce a new tool or technology to your team, you need to be understanding. Tackle the learning curve with training sessions and support. Address resistance by highlighting the benefits of the new tools. Try to emphasize how they streamline tasks. You need to develop open communication to understand concerns and provide reassurance to your team.
Encourage a collaborative environment where team members can share insights and help each other. So, recognize achievements during the transition. This lifts the morale of the entire team. Adaptability is key, so be responsive to feedback.
Leaders Perception would like to thank Jessica Shee and iBoysoft for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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