Leaders Perception Magazine is currently running an interview series called – Innovate & Elevate: Inside the Entrepreneur’s Toolkit
Today, we had the opportunity to interview Jaime Nacach – Founder & CEO @ Virtual Latinos.
Jaime Nacach, Founder & CEO of Virtual Latinos, is a true entrepreneur at heart. With a background in Business Administration and an MBA from Tel Aviv University, Jaime has been on an entrepreneurial journey for the past 11 years. His journey began with the founding of a digital marketing agency, Bloominari, and eventually led to the establishment of Virtual Latinos, a platform that bridges the gap between skilled Latin American professionals and companies seeking exceptional talent. In this interview, Jaime shares his story, the essential tools and technologies he relies on to manage his business effectively, the unconventional and creative approaches he has implemented, and how he addresses the learning curve and potential resistance from his team when implementing new tools or technologies.
Interviewee Name: Jaime Nacach
Company: Virtual Latinos
Jaime Nacach’s favourite quote: .I once came across a quote that deeply resonated with me: “Success isn’t measured by the loudness of your voice but by the resonance of your impact on others’ lives.” Throughout my journey, I have found this to be true!
When I established Virtual Latinos, I sought an opportunity to create a business that could also serve as a means to give back to my Latin heritage. My vision was to build a vibrant community where talented Latin American professionals could find their dream jobs. We strongly advocate for the transformative strength of cross-cultural collaboration and acknowledge the immense potential present within the Latin American talent pool. Our goal is to eliminate geographical barriers, fostering freedom, success, and growth opportunities that benefit both professionals and businesses.
Witnessing Virtual Latinos’ transformative impact today is truly rewarding. We regularly receive heartfelt messages from our professionals, expressing their joy in working with us and sharing their achievements—purchasing homes, buying cars, and providing better lives for their families. Simultaneously, our clients attest to the exceptional contributions of our talented professionals, highlighting their instrumental role in achieving their business goals. To me, this is what defines the genuine success story of VL, and it’s the reason why we’ve committed to positively impacting the lives of 1 million people in the next decade.
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Jaime Nacach : I’d be happy to share a bit about my backstory. I originally come from Mexico City, but I moved to the US when I was young, and it has been my home ever since. Growing up in a family of entrepreneurs, I naturally developed a strong business mindset from an early age. That drive inspired me to pursue a Business Administration degree from San Diego State University, followed by an MBA from Tel Aviv University.
My entrepreneurial journey began 11 years ago when I pursued my dream of starting a business. I founded a digital marketing agency called Bloominari, deriving its name from ‘Bloom,’ symbolizing my goal to help other businesses flourish and gain visibility.
As my business gained traction, I decided it was time to seek virtual support. I searched online and hired a virtual assistant from the Philippines. However, this decision didn’t yield the best outcomes, as the person I hired faced significant miscommunication issues and ultimately didn’t work out for me. Realizing that the time difference posed one of the biggest challenges during this period, I was determined to find the best VA in my time zone. Eventually, I found a professional from Guatemala.
It was at this point that I began to recognize the immense potential of remote work and envisioned creating a platform that could bridge the gap between skilled Latin American professionals and companies seeking exceptional talent.
With this vision in mind, I dedicated myself to building Virtual Latinos. The endeavor began with a vision and has since evolved into a thriving platform that continues to facilitate meaningful working relations and empower both professionals and businesses. To date, we have assisted over 900 businesses in finding the virtual assistance they need and have facilitated job opportunities for more than 1,300 Latino professionals. It has been a journey of immense learning.
As this year draws to a close, I’m proud to highlight several significant achievements. One notable milestone was the establishment of our virtual academy, ‘The VL Academy,, designed to support our professionals in their ongoing development and acquisition of new skills. Additionally, a remarkable triumph was securing the 80th position in the prestigious Inc. 5000 list, recognizing the 5,000 fastest-growing private businesses in the United States.
For more details about these and other achievements, visit our social media channels, @virtuallatinos.
What are the essential tools and technologies you rely on to manage your business effectively??
Jaime Nacach : From the outset, I have placed individuals above tools. Our approach comes from being a company focused on humanity yet driven by technology. I surround myself with subject matter experts who are not only proficient but also responsible and skilled at maximizing our tools’ potential. Certainly, in our remote setup, tools serve as the backbone of everything we do. Our communication, organization, and processes rely on them. From project management and communication to CRM and a whole list of others, there are too many to list, but each plays a crucial role in our operations.
Are there any unconventional or creative approaches you’ve implemented that significantly contributed to the growth and success of your business??
Jaime Nacach : I believe the approach may not be as unconventional today as it was a few years ago, but back in 2018, I made the decision to establish Virtual Latinos as a fully remote company. This choice has turned out to be one of the best decisions for us. Enabling this cultural exchange and having access to global talent, particularly in Latin America, has been instrumental. It allowed me to curate a dream team without geographical limitations, and I consider this aspect a key factor contributing to the growth and success of Virtual Latinos.
Adding to that, I would say that our thorough hiring process has played an important role. It’s like our secret sauce – precise, stringent, and incredibly effective. We have multiple filters in place that ensure we accept the most qualified professionals in Latin America. Constantly tweaking and improving, we have tailored this process to match the ever-changing needs of both Virtual Latinos and our clients, and we will continue to do so as needed. I genuinely believe it sets us apart, giving us our own unique distinction in the industry.
How do you address the learning curve and potential resistance from your team when implementing new tools or technologies? ?
Jaime Nacach : I consider myself fortunate in this aspect, and I attribute this fortune to our remote work setup. Those who join our team are typically individuals comfortable with technology, eager to learn new tools that enhance their efficiency in tasks. There’s a natural openness within the team to keep learning. On our end, we make it a priority to create comprehensive guides, offer training sessions, and provide all the necessary resources. This ensures that our team members can grasp and utilize the new technologies we implement to their fullest potential, empowering them to excel in their roles.
Another really important strategy is gradual implementation, allowing the team to adapt comfortably in stages. In the event of any resistance, we ensure our team comprehends the reasons behind the change and how it will benefit each member individually. We’re meticulous about adopting a new tool, making the shift only when we’re nearly certain it’s the right fit for us. Lastly, acknowledging that learning varies among individuals, we understand that some may adapt sooner than others, and we embrace this diversity in the learning curve.
Leaders Perception would like to thank Jaime Nacach and Virtual Latinos for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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