Thursday, February 22, 2024

George Harrison – pkg maker – On Top 5 Mistakes When Starting A New Business

Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?

Today, we had the opportunity to interview George Harrison who is a Marketing Director at pkg maker.

Interviewee Name: George Harrison

Company: pkg maker

George Harrison’s favourite quote: Not having a specific focus for your marketing efforts.

One frequent mistake startups make is not devoting enough time to understanding their target market or customers. For tech-savvy founders, it can seem easier to write code than hold conversations with customers, but there’s no way of knowing if you’re on the right track unless you’re constantly collecting feedback from current and potential clients. Keep in mind that just because a product is great does not mean the company will be successful. Oftentimes companies discover they are catering to a demographic that’s much too small to generate significant profit from.

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

George Harrison : This is George Harrison here answering your question based on my years of experience. I am the Director of marketing and Operations of pkgmaker.com.

In your opinion, what makes your company stand out? Any examples?

George Harrison :
At PKGmaker, we believe in three core principles that differentiate us from our competitors: quality, customer service, and innovation.

We are the only manufacturer in the industry that offers a 100% satisfaction guarantee on all of our products. We also have a team of dedicated customer service experts who are available 24/7 to help you with whatever you need. And finally, we are always innovating new products and improving our existing ones to meet the needs of our customers.

What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.

George Harrison : Not having a specific focus for your marketing efforts.

One frequent mistake startups make is not devoting enough time to understanding their target market or customers. For tech-savvy founders, it can seem easier to write code than hold conversations with customers, but there’s no way of knowing if you’re on the right track unless you’re constantly collecting feedback from current and potential clients. Keep in mind that just because a product is great does not mean the company will be successful. Oftentimes companies discover they are catering to a demographic that’s much too small to generate significant profit from.

Leaders Perception magaizne would like to thank George Harrison for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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