Thursday, March 30, 2023

Rupert Rixon – Perspective Pictures – On Top 5 Mistakes When Starting A New Business

Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?

Today, we had the opportunity to interview Rupert Rixon who is a Managing Director at Perspective Pictures.

Interviewee Name: Rupert Rixon

Company: Perspective Pictures

Rupert Rixon’s favourite quote: A calm sea doesn’t make a skilled sailor…

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Rupert Rixon : I’m Rupert and I run Perspective Pictures. My background was in documentary filmmaking and I even made a film about crossing the USA on a Longboard 3000 miles from L.A to NY (which I later sold to Netflix). Now Perspective is a 25 person agency making digital video content for leading global brands.

In your opinion, what makes your company stand out? Any examples?

Rupert Rixon : Our work, and our company ad that we run on Facebook/Instagram: https://vimeo.com/765754628/e4f7243831

What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.

Rupert Rixon : 1. The right advice can be incredible and the wrong advice (if taken) can seriously set you back. A lot of people are easily swayed when they start a business, particularly if they’re a first time entrepreneur, but don’t forget advice is free, and people will be very willing to give it to you, so it’s important to really assess what place that advice is coming from and what that person’s skills are. Often there are 100 different ways to achieve things, so work out your vision and commit to it.

2. Spending money on vanity items. Expensive technology, offices, etc. When you start out you have no idea how long it will be till you’re profitable, sustainable or when you’ll be ready to raise capital. Be very conscious about how you spend those early funds, and if you don’t think it will return at least 7x what it costs, then don’t buy it.

3. People starting out often don’t enjoy it enough, and without slipping into the generic ‘hey have fun’ it’s incredibly difficult at times to be present and really enjoy what you’re doing. In the earlier stage of starting my video production company I’d wake up anxious in the night and check over my cash flow spreadsheet, worried about how we’d pay the bills. I’d go in stressed and insular the next day and it took a toll on me. Now looking back, those earlier stages were the best times of my life, working with a small team of my friends was so much fun. I honestly wish I’d been able to be more present and appreciative.

Leaders Perception magaizne would like to thank Rupert Rixon for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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