Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Slisha Kankariya who is a CMO/Cofounder at With Clarity.
Interviewee Name: Slisha Kankariya
Company: With Clarity
Slisha Kankariya’s favourite quote: “A day when you don’t learn something new, is a day wasted.”
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Slisha Kankariya : I am the cofounder at With Clarity, an online diamond engagement ring retailer that marries the best of online and offline shopping. We offer customers a free at home preview that allows them to try customized versions of their favorite styles in order to make a confident purchasing decision. I cofounded the company with my husband who is a third generation diamond cutter and jeweler.
In your opinion, what makes your company stand out? Any examples?
Slisha Kankariya : Our company is founded by a couple for other couples. We were our own first customers who saw how stressful engagement ring shopping can be. We’re now changing the way people shop for diamonds by offering a huge assortment of lab diamonds that pave the way for sustainable, ethical shopping for the modern conscious couple.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Slisha Kankariya : 1. Not launching soon enough: You can always keep tinkering with your product and idea. It’s important to launch, collect data and then optimize fast.
2. Not recognizing shifting audience trends: Be ahead of the curve in understanding customer shopping habits and preferences. Replicating who your competitors are targeting will not help you capture new market share.
3. Tailor Messaging and Marketing to Channels: Be sure your messaging is tailored to the channel you’re launching it on. Otherwise it will not resonate with the mindset audiences are in
4. Don’t Stretch Yourself Too Thin: Startups have limited resources. It’s important to master a few key channels that produce the most ROI for your product.
5. Hire Fast, Fire Fast: It sounds harsh, but it’s important as a startup to attract great talent and if someone is not a good fit on your team, let them move on to other opportunities that will be a better fit for them and open space on your own team for other talent.
Leaders Perception magaizne would like to thank Slisha Kankariya for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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