Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Haley Wood who is a Founder at The Look.
Interviewee Name: Haley Wood
Company: The Look
Haley Wood’s favourite quote: “The bad news is time flies. The good news is you’re the pilot.” — Michael Altshuler
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Haley Wood : I worked at the University of Kentucky in Trauma ICU, as well as Vanderbilt University in the Pre Anesthesia Care Unit. After completing a nurse practitioner degree with a focus on women’s health, I knew aesthetics would be my calling. I found working in a medical spa to be extremely rewarding, Therefore, I sought more in-depth knowledge that only a career in plastic surgery could provide. I then moved to Nashville and joined Dr. John Moore, a board-certified plastic surgeon at Cool Springs Plastic Surgery, where I assisted in surgical procedures and helped manage the nonsurgical department. Since then, I have treated over 15,000 patients and trained over 4,000 physicians and nurses. Today I lead and train our team with one focus: celebrating and enhancing natural beauty at every phase of life.
In your opinion, what makes your company stand out? Any examples?
Haley Wood : I think our company stands out by celebrating and enhancing natural beauty at every phase of life. The Look offers an array of services that help reveal your natural beauty, including injectables, skincare treatments, lasers & lights, body contouring and medical-grade skincare products. We’re not driven by sales, instead we’re inspired by providing best-in-class client experiences.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Haley Wood : Business never operates in a vacuum, but oftentimes people make the mistake of approaching it like it does by not paying attention to their competitors when designing their marketing campaigns. Your competitors don’t only represent a challenge, but are also the ones that can influence trends and audiences, and in not following them, you can miss out on a wealth of information.
New business owners who do not study their competitors’ social media channels, fail to examine their engagement rates, and are unaware of their successful and unsuccessful efforts, will not be able to effectively capitalize on trends or best reach their target audience. Implementing a marketing strategy that does not utilize information from following competitors’ efforts, is one that will be operating in a vacuum and will end with unsatisfactory results.
Leaders Perception magaizne would like to thank Haley Wood for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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