Saturday, February 24, 2024

Cyrus Partow of ShipTheDeal Discusses the Impact of AI on Marketing and Branding Strategies

Leaders Perception Magazine is currently running an interview series called – Navigating the Dynamic Seas of Modern Marketing & Branding
Today, we had the opportunity to interview Cyrus Partow – Founder @ ShipTheDeal.

Thank you so much for joining us today! We are thrilled to have Cyrus Partow, the founder of ShipTheDeal, with us. With 7 years of experience in digital marketing, Cyrus has built and sold multiple digital brands from scratch, utilizing SEO, SEM, and content marketing strategies. Based in Los Angeles, California, Cyrus has a deep passion for marketing, branding, and consumer behavior. Today, we will be discussing the significant shifts in the marketing and branding landscape, as well as the balance between data-driven marketing and the creative aspects of marketing and branding. Welcome, Cyrus!

Interviewee Name: Cyrus Partow

Company: ShipTheDeal

Cyrus Partow’s favourite quote: It’s not about ideas, it’s about making ideas happen

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Cyrus Partow : I’m the founder of https://shipthedeal.com and have been a digital marketing professional for 7 years. I’ve built and sold multiple digital brands from scratch leveraging SEO, SEM, and content marketing strategies. I reside in Los Angeles, Ca. and have a huge passion for marketing, branding, and consumer behavior.

What’s the most significant shift you’ve observed in the marketing and branding landscape in the last year, and how should businesses adapt to it?

Cyrus Partow : Without a doubt AI development has been the biggest shift in both marketing and branding. AI has given businesses the ability to scale their marketing/branding strategies more efficiently than ever. We’re still in the infancy of AI tools but it’s imperative that marketers learn about how tools can help them scale their efforts.

In the era of data-driven marketing, how do you balance the need for data and analytics with the creative aspects of marketing and branding?

Cyrus Partow : Your creative aspects of marketing and branding will be your engine to data and analytics. This is where I would initially focus then adjust based on how things like ads, emails etc perform. Understanding consumer behavior and adjusting your creative brand based on how people behave is how we balance the two.

Leaders Perception would like to thank Cyrus Partow and ShipTheDeal for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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