Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Brandon Walsh who is a Founder at Interly.
Interviewee Name: Brandon Walsh
Company: Interly
Brandon Walsh’s favourite quote: “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.”
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Brandon Walsh : A former aerospace engineer with over 15 years of experience in affiliate marketing, copywriting, paid advertising, SEO & funnel design, Brandon truly understands every aspect of successful digital marketing. Brandon was a top Clickbank affiliate, a top network marketer, & regularly strategizes with billion-dollar brands.
In your opinion, what makes your company stand out? Any examples?
Brandon Walsh : We provide the best marketing solutions with our award-winning team of designers, developers and marketing experts and are ranked #1 in Michigan.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Brandon Walsh : The biggest mistake people make when starting a new business is not defining their target audience. It is a common startup mistake. Businesses are not taking the time to understand and analyze the market. For technical founders, writing code can seem easier than talking to customers, but there’s no way to know if you’re on the right track unless you’re constantly getting feedback from current or prospective customers. It’s important to recognize that building a great product often doesn’t translate into a successful business. Many companies find themselves focusing on a market that’s simply too small to build a big business in.
Leaders Perception magaizne would like to thank Brandon Walsh for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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