
Why Inland Power Wash trusts humans for estimates and AI for replies
Dennis Vong is the Owner of Inland Power Wash, which provides eleven specialized exterior cleaning services for homeowners and commercial clients across Southern California, including drone cleaning technology. This interview explains how a surface-assessment approach and selective use of AI changed daily operations and customer communication while keeping technical assessments human.
Use AI to automate routine customer messages and scheduling, but keep technical surface assessments and detailed estimates in human hands. Prioritizing reliable equipment and staff training delivers consistent quality and allows the business to pursue higher-value commercial work.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
I started Inland Power Wash because I saw too many contractors damaging property by blasting every surface with maximum pressure. I built the business around a surface-assessment methodology: matching the treatment to each specific material like concrete, wood, or stucco so we deliver superior results without causing harm. I also invested early in advanced drone technology to safely reach high-rise buildings and steep roofs that traditional methods cannot easily access. What genuinely sets us apart is that combination of precision and innovation, backed by consistently high ratings from many satisfied customers who praise our professionalism and effectiveness.
Where does most of your new business come from today, and where do you wish it came from?
Most of our new business today comes from word of mouth and customer referrals. When we remove a stubborn rust stain that has been baked into a driveway for years or resolve a persistent HOA issue, that homeowner tells their neighbors and the referrals flow in naturally. We also get steady traction through our social media presence, where clients view before-and-after photos of completed projects. I wish more of our business came from property managers and commercial developers who need ongoing maintenance for apartment communities, retail centers, and post-construction cleanup across Southern California. That recurring commercial work would provide predictable revenue and allow us to deploy our drone technology more frequently on large-scale projects.
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
One thing I have handed over to AI is initial customer communication, specifically responding to common inquiries about our services and scheduling free estimates. AI helps me handle routine questions quickly so I can focus on assessing properties and delivering quality work. One thing I tried AI on and went back to doing the human way is writing detailed project estimates and surface assessments. Every property has distinct cleaning requirements, and our approach combines traditional power washing expertise with modern technology to deliver customized solutions. AI could not capture the nuance of evaluating rust stains, efflorescence, and hard water deposits that we handle daily, so I returned to doing those assessments personally.
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
I have noticed that customers today are much more informed before they reach out. They often have already researched exterior cleaning methods, watched videos about soft washing versus pressure washing, and read reviews about our professionalism and work quality. Many arrive knowing exactly what they need and asking specific questions about our surface-assessment approach and drone technology. I have not yet seen customers explicitly arriving through AI assistants, but I expect that will change as more people use AI tools to research local service providers. When that happens, our strong online reputation and detailed service descriptions will help us stand out.
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
I would tell them to actually invest in reliable equipment and thorough staff training rather than hoarding cash. Equipment failure can incapacitate an entire schedule, and untrained employees can damage property by applying too much pressure to the wrong surfaces. Putting money into durable tools and ongoing education for your team provides stability and quality that pure savings could never bring, and it allows you to confidently take on complex commercial projects like retail centers and apartment communities.
I would tell them to ignore the pressure to say yes to every opportunity that comes their way. Many people believe success comes from seizing every client, but low-priced customers often consume more time and energy than premium ones while delivering less profit. Learning to decline low-value work improves your schedule, increases your margins, and frees you up to deliver exceptional results for clients who truly value professionalism and quality craftsmanship.
Thank you to Dennis Vong and the team at Inland Power Wash for sharing what actually worked with Leaders Perception readers.
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