LeetForce: outsourcing testing and docs to AI, keeping humans for strategy
Abdullah Khan is CEO of Leet Force, a studio that builds websites, apps, custom software and AI. Leet Force delegates repetitive engineering work, such as research, documentation, testing and parts of development, to AI while keeping client communication and strategic work human; that practical balance is what makes this story worth reading.
Use AI to speed repetitive engineering tasks and parts of development, but keep client-facing roles and strategy with people. Build a strong reputation around a few services, create case studies and focus on long-term clients rather than chasing every new AI tool.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
We started LeetForce to make it easier for businesses to turn their ideas into real products without dealing with multiple tech teams. We handle everything from websites and apps to custom software and AI.
What makes us different is that we don’t just build what we’re told, we understand the business, suggest better solutions, and build with long-term growth in mind.
Where does most of your new business come from today, and where do you wish it came from?
Where does most of your new business come from today, and where do you wish it came from?
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
We’ve handed a lot of the repetitive work to AI research, documentation, testing, and parts of development. But for client communication, strategy, and understanding what a client actually needs, we still prefer the human way. AI can help us move faster, but it can’t replace that understanding.
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
Yes, we’re seeing clients come in more informed than before. They often already know what they want, have researched solutions, and sometimes come with AI-generated ideas or requirements. We’ve also started seeing some interest coming through AI assistants like ChatGPT, but referrals and direct searches are still our biggest sources.
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
I’d tell them to focus on building a strong reputation, showing real work, and using AI to move faster not replace good developers. Pick a few services you’re really good at, build case studies around them, and focus on long-term clients instead of chasing every project.
I’d ignore the hype around every new AI tool and trying to offer everything to everyone. Good work, strong relationships, and consistent delivery still matter more than the latest trend.
Thank you to Abdullah Khan and the team at Leet Force for sharing what actually worked with Leaders Perception readers.
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