Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Zephyr Chan who is a Founder at Better Tools.
Interviewee Name: Zephyr Chan
Company: Better Tools
Zephyr Chan’s favourite quote: “Build something 100 people love, not something 1 million people kind of like.”
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Zephyr Chan : As a millennial and digital marketer in the direct-to-consumer space, I often find myself bombarded by dozens of eye-candy brands on my Instagram feed. Loud and proud Gen Z brands are everywhere, with their bright, bold, and unapologetic aesthetic – but is it just branding gone mad? Are these products worth the hype?
I started this blog out of a passion project to curate and review the most interesting (and sometimes less known) wellness brands. We nerd out on the science behind product claims and we love to make it fun! We like brands that make ethical consumerism easier; better products designed timelessly to reduce waste.
In your opinion, what makes your company stand out? Any examples?
Zephyr Chan : We curate the best direct-to-consumer brands who care for your well-being. We’re obsessed with feel-good brands who spark joy and make a difference. And that’s where our point of difference lies – our expertise, combined with our obsession to do the best for our consumers, helps use ensure that customers get the best possible service.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Zephyr Chan : Being financially unprepared is one of the worst mistakes people make when starting a business. Many entrepreneurs ignore the financial risks of starting a new venture. Going in without proper funding can be a dangerous move. Other entrepreneurs fail to estimate how much capital they’ll need. Starting a business is a very risky move. You can’t just do so with your personal savings. You need to have a secure channel of capital to kickstart your business and keep things running for at least two years.
Leaders Perception magaizne would like to thank Zephyr Chan for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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