Tuesday, July 16, 2024

Oleg Segal, CEO & Founder of DealA, Discusses the Shift Towards Authentic Connections in Marketing and Branding

Leaders Perception Magazine is currently running an interview series called – Navigating the Dynamic Seas of Modern Marketing & Branding
Today, we had the opportunity to interview Oleg Segal – CEO & Founder @ DealA.

Thank you so much for joining us today! We have the pleasure of speaking with Oleg Segal, the Founder and CEO of DealA.com, a platform dedicated to making online shopping more cost-effective and convenient through a wide range of promotional codes from over 30,000 brands. Oleg’s journey in the digital space began with the founding of OswaldoMedia, where he oversaw websites that attracted over a million monthly visitors. At DealA, Oleg’s focus and passion lie in helping consumers save substantially through genuine coupons and discount codes.

In our conversation today, we will be discussing the most significant shift Oleg has observed in the marketing and branding landscape over the past year and how businesses should adapt to it. Additionally, we will explore the delicate balance between the need for data and analytics and the creative aspects of marketing and branding in the era of data-driven marketing.

Interviewee Name: Oleg Segal

Company: DealA

Oleg Segal’s favourite quote: As for my favorite quote, I’m particularly fond of Albert Einstein’s words: “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” It speaks to the limitless potential of creative thinking and innovation in any endeavor.

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Oleg Segal : I’m Oleg, the Founder and CEO of DealA.com, a platform aimed at making online shopping more cost-effective and convenient through a vast array of promotional codes from over 30,000 brands. My journey in the digital space began with the founding of OswaldoMedia, and I’ve been fortunate enough to oversee websites that draw in over a million monthly visitors. At DealA, my focus and passion revolve around helping consumers save substantially through genuine coupons and discount codes.

What’s the most significant shift you’ve observed in the marketing and branding landscape in the last year, and how should businesses adapt to it?

Oleg Segal : Regarding the marketing and branding landscape, a significant shift I’ve observed in the past year is the growing importance of personalized and authentic connections with consumers. With the rise of social media and influencer marketing, businesses must adapt by prioritizing genuine interactions and providing value to their audience. This means focusing on transparency, customer engagement, and building trust.

In the era of data-driven marketing, how do you balance the need for data and analytics with the creative aspects of marketing and branding?

Oleg Segal : In the era of data-driven marketing, striking a balance between analytics and creativity is crucial. While data provides valuable insights, creativity adds the human touch that resonates with consumers. It’s about understanding the data, but also leveraging it to enhance the creative process. This could involve tailoring content to specific demographics or using data to inform the design of marketing materials.

Leaders Perception would like to thank Oleg Segal and DealA for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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