How Team Party Kit makes a quiz work for the whole room
Francesco Team Party Kit is the founder of Team Party Kit, which makes browser-based quiz shows and party kits for office events and family evenings. The conversation looks at why the product moved beyond a slide deck, how it supports the event host, and why checking every answer matters.
Build for the experience people have using the product, not just the content it contains. Watching real groups use it, checking details and making the host’s job easier can matter more than adding more questions or features.
What’s the short story of how your business started, and what makes it genuinely different from the other options your customers have?
I have worked in digital marketing for more than ten years and led teams for most of that time. The teams I liked best had room for friendships, and that rarely starts in a meeting. It starts at the Christmas party or the summer night out. Planning those evenings usually lands on someone who already has a full job, often the team lead or someone in HR. They get one evening to prepare, not a week.
So I started Team Party Kit here in Norderstedt, near Hamburg, to give that person something that simply runs. The main difference is that our quiz is a show and not a list of questions. It runs in the browser on a TV or projector with a timer and a scoreboard. The host gets a separate screen with what to say next. Teams scan a QR code and buzz in on their phones, no app and no account. Every question comes with a source, and the host script has a plan B for when the tech breaks. Everything is in English, German and Spanish, and there is a family version for the TV at home.
How did you win your first customers, and where does most of your new business come from today?
Honestly, I am still in that phase. We started selling this autumn, through our own website with checkout on Gumroad and through our Etsy shop, and the first order came in through Etsy. Most of my time goes into being easy to find at the moment someone searches. That means party guides on our site in three languages, Pinterest pins, and short videos on TikTok and YouTube, because the phone buzzer is something you get in five seconds when you see it. I also answer journalist requests, which is how this interview came about. Ask me again next year and I can give you real numbers.
What’s one decision that changed the direction of your business, and one mistake that taught you the most?
The decision was turning the quiz from a slide deck into a show. The kit started as a PowerPoint with host notes on every slide. That works, but in a room of 30 people only the host has something in their hands. Once teams can buzz in on their own phones, the whole room plays. The PowerPoint is still in the kit as a backup, in case the party laptop acts up.
The mistake was trusting quiz facts because they sounded right. In October I opened all 122 source links and corrected 7 details. One was Rovaniemi. The town itself is not right on the Arctic Circle, Santa Claus Village a few kilometres north is. A wrong answer in front of the whole company is embarrassing for the host, so every question now ships with its source.
What has changed in your industry or in what your customers expect over the last couple of years, and how have you adapted?
Anyone can get fifty quiz questions out of an AI tool in a minute now. We use AI writing tools for drafts and translations too, and we say so in our listings. But the questions were never the hard part. The hard part is the evening itself: a screen that works, a host who isn’t nervous, answers nobody can argue with. So I moved the product towards exactly that, with the show, the host script and a source for every answer.
Teams have also changed. Many are partly remote, so our games guide marks which games also work on a video call. And people are tired of games where one person has to perform alone. Everyone plays in teams, every game works without alcohol, and passing is always allowed.
If you were advising someone starting out in your industry today, what would you tell them to do first, and what would you tell them to ignore?
First, watch a real group use your product before you polish anything. One evening with real people shows you more than a week of building. You see which question nobody gets, where the host gets lost, when the room goes quiet.
Ignore the pressure to have more. More questions, more games, more pages. Forty questions that are checked and tested beat two hundred that nobody has played.
Thank you to Francesco Team Party Kit and the team at Team Party Kit for sharing what actually worked with Leaders Perception readers.
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