Sunday, May 19, 2024

Eliza Erskine of Green Buoy Consulting Shares Insights on Sustainable Business Strategies

Leaders Perception Magazine is currently running an interview series called – Navigating AI’s Impact On Business

Today, we had the opportunity to interview Eliza Erksine who is a Founder Of Green Bouy Consulting

Welcome to our interview with Eliza Erskine, founder of Green Buoy Consulting. With a background in business and environmental policy, Eliza has made it her mission to help high-growth, B2B businesses develop sustainability strategies. In this interview, we’ll learn about her backstory and the challenges she’s faced in implementing sustainable practices. We’ll also discuss how her company has worked to reduce its environmental impact and the results they’ve seen from these efforts. Stay tuned to discover how companies can overcome the overwhelming task of incorporating sustainability into their daily operations.

Interviewee Name: Eliza Erskine

Company: Green Buoy Consulting

Eliza Erskine’s favourite quote: “You are not the voice in your head, you are the one that hears it.”

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Eliza Erskine: I grew up in a house that cared a lot about sustainability and then studied business and environmental policy in undergrad. That led to a job doing ESG Research in financial services and then I finished my masters degree in sustainability at the Harvard Extension School. During school, I wanted to work with smaller, growing companies that were just starting to think about sustainability and that evolved into Green Buoy Consulting. Now I work with high growth, B2B businesses to develop sustainability strategies.

In what ways has your company worked to reduce its environmental impact, and what results have you seen from these efforts?

Eliza Erskine: The companies I’m helping are usually in early stages of sustainability. I’m helping them complete materiality assessments, which uncovers the areas of sustainability they should be focusing on. Figuring out where to focus helps companies develop initiatives, goals and ongoing metrics to track and report. It also helps engage employees and signals to stakeholders that they’re taking sustainability seriously.

What challenges have you faced in implementing sustainable practices, and how have you overcome them?

Eliza Erskine: Many businesses I work with have workforces that already feel overloaded or have a lot of work on their plate. Adding sustainability-focused tasks can feel overwhelming and many companies have a hard time finding time. I recommend that companies work on a fewer number of things on a longer timeline. Companies that move slow and steady find themselves hitting more goals, making progress and seeing results than those that overload at the beginning and then can’t sustain the larger initiatives. Where possible, break initiatives down into monthly and quarterly action items.

Leaders Perception would like to thank Eliza Erskine and Green Bouy Consulting for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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