Tuesday, April 16, 2024

Interview with Darrin Murriner of Cloverleaf: 2024 Expectations & Diversity

Leaders Perception Magazine is currently running an interview series called – The Future Frontier: Insights from Diverse Leaders
Today, we have the pleasure of interviewing Darrin Murriner, the Co-founder and CEO of Cloverleaf. With a background in entrepreneurship and a passion for disrupting the behavioral assessment market, Darrin shares his journey from corporate life to founding Cloverleaf with his co-founder Kirsten Moorefield. As we delve into his hopes and expectations for 2024, both personally and professionally, Darrin also discusses the role of technological advancements in his industry and the importance of diversity, equity, and inclusion. Join us as we explore the insights and experiences of this innovative leader in the professional development space.

Interview with Darrin Murriner of Cloverleaf: 2024 Expectations & Diversity

Interviewee Name: Darrin Murriner

Company: Cloverleaf

Darrin Murriner’s favourite quote: “If you want to go fast go alone, if you want to go far go with others.” We made this a key element of our new book that just launched on May 4, 2024.

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Darrin Murriner : I have always been an entrepreneur at heart but my college experience pushed me toward a typical career path and somehow I ended up in Audit. While I was successful in Audit, I knew quickly it was not my destination, but a great way to learn and after 6 years at Arthur Andersen, Fifth Third Bank and ultimately The Munich Re Group I found my way to a line of business.
While being a line of business gave me an opportunity to be accountable for and grow revenues, it still left me with an entrepreneurial itch that I couldn’t scratch in a more traditional corporate setting. As a result, I would often build things outside of my day job to stay engaged and grow my personal wealth. This included starting one of the first online nanny and babysitting businesses with my wife Peggy.
Eventually I came to embrace the fact that I was truly an entrepreneur and could and should go build something from scratch. I captured my reflections from those experiences into a book that I published in 2015 entitled Corporate Bravery and took the plunge by founding Cloverleaf with my cofounder Kirsten Moorefield.
At Cloverleaf we set out to disrupt the behavioral assessment market (think Disc, Enneagram and CliftonStrengths) by creating an all in one assessment platform that integrates with the tools employees use everyday (email, calendar, Slack & MS Teams) and subsequently created a new niche in the coaching industry called automated coaching that provides a scalable way to reach everyone in the enterprise with a coaching solution.

As we embark on the journey into 2024, what are your hopes and expectations for the year ahead, both personally and professionally?

Darrin Murriner : On a personal level, I am the father of 3 teenagers, so surviving a new driver and rapidly changing hormones is priority number one for 2014. I also have all the usual new year goals like being healthier (I quit drinking soda among other things) and engaging in my community in new ways. I also hope to experience lots of live music this summer.
Professionally, we hope to continue the growth curve that Cloverleaf has been on the past few years. Cloverleaf was an Inc 5000 honoree in 2023 with over 1,200% growth and we plan to continue to be near the top of the list again in 2024. We are also closing out a fresh round of funding which should create even more opportunities to bring personalized professional development at scale to even more companies.

How do you see technological advancements influencing your field or industry in the coming year, and what opportunities or challenges do they present?

Darrin Murriner : Cloverleaf has been at the forefront of using AI (Artificial Intelligence) in the coaching, assessment and professional development space. We plan to push even further in 2024 by leveraging all the great behavioral and workplace collaboration data to create the most personalized technology experience for enterprise users.

As a leader or aspiring leader, what role do you believe diversity, equity, and inclusion will play in shaping the future of your industry, and how are you working to promote these values within your sphere of influence?

Darrin Murriner : We believe in the important role of diversity, equity and inclusion so much that we made it a key aspect of our new book – Thrive: A Collaboration Manifesto. In the book we take the data and experiences from our customers to demonstrate that a key element of collaboration is trust and psychological safety, which can only come from a heavy focus on belonging in teams.
One of the key product value propositions of Cloverleaf is helping build self and others awareness which leads to a major increase in belonging and inclusion.

Leaders Perception would like to thank Darrin Murriner and Cloverleaf for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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