Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?
Today, we had the opportunity to interview Daniel Smith who is a Head of marketing at LedAsk .
Interviewee Name: Daniel Smith
Company: LedAsk
Daniel Smith’s favourite quote: A satisfied customer is the best business strategy of all
The Interview
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Daniel Smith : I’m Daniel Smith, the Head of Marketing at LedAsk (https://ledask.com/). A business tycoon, Tech expert well rounded in the energy niche, and a full-fledged extrovert.
In your opinion, what makes your company stand out? Any examples?
Daniel Smith : In my opinion, I think what makes my company stand out is that as a team, we focus on our business goals and take strategic measures to make sure we achieve them.
What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.
Daniel Smith :
Top 5 mistakes people make when starting a business are;
Not having a business plan: This is the greatest mistake a person starting up a business can make. A business plan gives you a view of what your business would achieve and ways on how to achieve them.
Not doing what you love: There is no way you will see positive growth in your business if you are not doing a business you love. You won’t be zealous about the growth of your business.
Not doing market research: Most start-ups make this mistake, just because they are eager to start a business they fail to do market research and in the long run, they end up having hiccups managing the business.
Ignoring the competition: The business market is full of competitors trying to sell out their brands and if as a business owner you ignore this competition going on in the market, your business would not be visible to its targeted audience and at the end, the business would collapse.
Not understanding your strengths and your weaknesses: Everyone has strengths and weaknesses and sometimes we choose business models that don’t fit our strengths or weaknesses which will eventually lead to a failed business.
Leaders Perception magaizne would like to thank Daniel Smith for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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