Leaders Perception Magazine is currently running an interview series called – Navigating the Dynamic Seas of Modern Marketing & Branding
Today, we had the opportunity to interview Dan Vogel – President/Founder @ DBV Marketing Inc.
Thank you so much for joining us today! We are thrilled to have Dan Vogel, President and Founder of DBV Marketing Inc, with us. With over 20 years of industry experience, Dan has honed his expertise in performance marketing and has a proven track record of developing successful marketing campaigns across various digital platforms. Today, we will be discussing the significant shifts in the marketing and branding landscape, as well as the balance between data-driven marketing and the creative aspects of marketing and branding. Let’s dive in!
Interviewee Name: Dan Vogel
Company: DBV Marketing Inc
Dan Vogel’s favourite quote: “We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.”
― Malcolm Gladwell,
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Dan Vogel : From computer science, to finance and now marketing for the past 15 years spanning a $500M publicly traded company to start-ups and everything in between, I have a lot of experience to share.
With over 20 years of industry experience, I have honed my expertise in performance marketing by leveraging my skills to drive targeted traffic, boost conversions, and optimize return on investment. I have a proven track record of developing and executing successful marketing campaigns across various digital platforms, including paid search (Google), social media (Facebook, Instagram & TikTok), and email marketing.
What’s the most significant shift you’ve observed in the marketing and branding landscape in the last year, and how should businesses adapt to it?
Dan Vogel : There has been a pretty big shift in the digital marketing space, specifically in social media advertising. There are 2 things to highlight. First, advertisers used to focus more on audience targeting, but with the iOS updates, now creative and ad copy are more important for businesses. Second, as social media platforms make it more difficult to reach your audience, it’s important to own your prospective client information (i.e. email addresses). As such, businesses should capture their audience so that they can communicate via email.
In the era of data-driven marketing, how do you balance the need for data and analytics with the creative aspects of marketing and branding?
Dan Vogel : Without data, you are wasting money. Data and analytics is needed to understand what works and what doesn’t. The challenging part is when organizations care more about branding than what the data supports. Hopefully organizations are open to new ideas that data supports.
Leaders Perception would like to thank Dan Vogel and DBV Marketing Inc for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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