Sunday, May 19, 2024

Amy Singleton, Owner and CEO of Hite Digital Norman, Discusses the Evolving Marketing and Branding Landscape and the Importance of Balancing Data and Creativity

Leaders Perception Magazine is currently running an interview series called – Navigating the Dynamic Seas of Modern Marketing & Branding
Today, we had the opportunity to interview Amy SIngleton – Owner, CEO @ Hite Digital Norman.

Welcome to today’s interview with Amy Singleton, Owner and CEO of Hite Digital Norman. Amy’s journey is a testament to resilience and transformation, as she transitioned from a career in healthcare to becoming a trusted partner in the digital marketing world. In this interview, Amy shares her insights on the significant shifts in the marketing and branding landscape, the importance of honing in on messaging, and the balance between data-driven marketing and creativity. Let’s dive in and learn from Amy’s wealth of experience and expertise.

Interviewee Name: Amy SIngleton

Company: Hite Digital Norman

Amy SIngleton’s favourite quote: One of my favorite quotes is by Amy Poehler: “If you can dance and be free and not be embarrassed, you can rule the world.”

Throughout my life, I was told to “be less” an awful lot… It took me until well into my 30s to fully embrace who I truly am. But this quote is a powerful reminder of the strength and liberation that comes from being unapologetically authentic. It’s not just about dancing without inhibition, but living life with that same fearless authenticity. It reminds me of the many times I’ve not been myself and how proud I am NOW to be a person who gives others permission to be REAL. Whether it was my journey through massive weight loss, overcoming cancer, divorce, or navigating suicidal thoughts, this quote has been a beacon, urging me to take personal responsibility, find the silver lining, and most importantly, to dance through life as my true self.

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Amy SIngleton : Hey there! Thanks for having me. My journey is a tapestry of highs, lows, and everything in between. I began my professional life as an OR Nurse, deeply engrossed in the world of healthcare. But as life often does, it threw me a curveball. My health took a nosedive, and with it, my mental well-being. I found myself grappling with depression, addiction, and a myriad of challenges that kept me away from work for a significant period.

During this time, my rock, my husband Joseph, was juggling his role as a serial entrepreneur in the home services and consulting sectors. He was often away, consulting in the oil field, and we both yearned for more time together. As I began to find my footing again, we brainstormed ways to merge our strengths. Joseph had faced his fair share of challenges with digital marketers who over-promised and under-delivered, costing him both time and money. That’s when the lightbulb went off.

We decided to dive into the world of digital marketing, aiming to be the trusted partner that businesses desperately needed. Today, as the Owner/Partner of Hite Digital Norman, I channel my resilience and passion into helping businesses navigate the digital landscape. Alongside this, I host the Queens Lead podcast, amplifying the voices of women entrepreneurs. It’s been a journey of transformation, and every challenge faced has only added depth to our mission.

What’s the most significant shift you’ve observed in the marketing and branding landscape in the last year, and how should businesses adapt to it?

Amy SIngleton : Absolutely, the marketing and branding landscape has been evolving at an unprecedented pace, especially in the last year. One of the most glaring shifts I’ve noticed is the sheer volume of noise out there. We’re inundated with messages, advertisements, and content every second of the day. It’s like standing in the middle of Times Square with billboards flashing all around – it’s overwhelming!

For businesses, this means that the old ways of reaching out might not cut it anymore. It’s not just about being louder; it’s about being clearer. The key is to hone in on your messaging. Businesses need to ask themselves: “What are we truly saying to our potential clients?” It’s crucial to craft a message so resonant and tailored to your ideal client that it cuts through the cacophony and speaks directly to them. In this age of information overload, clarity and relevance are your best allies. By revisiting and refining their messaging, businesses can ensure they’re not just another voice in the crowd, but a beacon for those they aim to serve.

In the era of data-driven marketing, how do you balance the need for data and analytics with the creative aspects of marketing and branding?

Amy SIngleton : For me & my team, it’s all about finding that sweet spot where data informs creativity. Think of data as the compass – it points you in the right direction, tells you where your audience is, what they’re looking for, and how they behave. But once you have that direction, it’s the creative flair that sets the sails, captures the wind, and propels the ship forward.

In our agency, while we deeply respect the insights data provides, we never let it overshadow the human element. After all, we’re marketing to people, not numbers. So, we use data to guide our creative decisions, ensuring our campaigns are both innovative and effective. It’s a harmonious blend of head and heart, ensuring our strategies are not just smart, but also resonate on a human level.

Leaders Perception would like to thank Amy SIngleton and Hite Digital Norman for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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