Sunday, November 26, 2023

Alison Ver Halen, CEO of AV Writing Services, LLC, Shares Insights on the Changing Marketing Landscape and the Importance of Creativity in the Era of Data-Driven Marketing

Leaders Perception Magazine is currently running an interview series called – Navigating the Dynamic Seas of Modern Marketing & Branding
Today, we had the opportunity to interview Alison Ver Halen – CEO @ AV Writing Services, LLC.

Thank you so much for joining us today! We are thrilled to have Alison Ver Halen, CEO of AV Writing Services, LLC, with us. Alison’s passion for content marketing began when she majored in English and Psychology, unknowingly setting herself up for a successful career in the field. Today, she shares her insights on the most significant shift she has observed in the marketing and branding landscape in the last year and how businesses should adapt to it. Additionally, she discusses the delicate balance between data and analytics and the creative aspects of marketing and branding in the era of data-driven marketing. Let’s dive in and learn from Alison’s expertise!

Interviewee Name: Alison Ver Halen

Company: AV Writing Services, LLC

Alison Ver Halen’s favourite quote: Easy reading is damn hard writing.

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Alison Ver Halen : I majored in English and Psychology without realizing I was getting the perfect degree for content marketing. It wasn’t until a few years after I graduated, when a family friend asked me to write blog posts for his law firm, that I realized I could make a living doing what I love.

What’s the most significant shift you’ve observed in the marketing and branding landscape in the last year, and how should businesses adapt to it?

Alison Ver Halen : I know everyone is talking about AI these days, and with good reason. It’s changing the way many of us create content and conduct research, but it is also resulting in a flood of mediocre content. A lot of people think they can use AI to create content for them without putting any thought into the writing prompts they give their AI software, much less editing it before it gets published. This is creating an incredible opportunity for brands to position themselves as thought leaders in their industry by creating content that says things no one else is saying. It’ll be much easier to stand out from the crowd when the crowd all sounds the same.

In the era of data-driven marketing, how do you balance the need for data and analytics with the creative aspects of marketing and branding?

Alison Ver Halen : I love using data to inspire my creativity. It’s hard to suffer from writer’s block when you have so much information to draw from.

Leaders Perception would like to thank Alison Ver Halen and AV Writing Services, LLC for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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