Tyler Lowe uses AI for the work around workplace wellbeing
Tyler Lowe is the founder of Loving Life, which delivers practical, research-led wellbeing and development workshops, webinars and leadership sessions for organisations. The conversation shows how AI helps with proposals, research and content drafts, while workshop delivery and writing in Lowe’s own voice remain human-led.
AI is most useful to Loving Life when it clears admin around delivery, not when it replaces the personal judgement and presence needed in wellbeing sessions. Keeping content in Tyler Lowe’s own voice also supports the trust that matters to the business.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
I started Loving Life in 2015 after a year living in Australia. Everyone out there seemed happier and healthier, and I came home to London wanting to bring some of that energy into UK workplaces. I’d been a physical therapist, so I’d already seen what happens when people only get help once something’s gone wrong. Most of my clients came to me too late.
What’s different is that everything I deliver is something people can use the same day. There’s no theory for the shelf. In a stress workshop I’ll tell people about the whole packet of chocolate digestives I used to eat after a bad shift, and then we’ll work out what their version of that is and what to do instead. I’m also only going to promise what I can deliver. If a topic sits outside my expertise I’ll say no, even when the budget’s there.
Where does most of your new business come from today, and where do you wish it came from?
Most of my work comes from word of mouth. Someone sits in one of my workshops, they mention it to a friend in HR at another company, and a few weeks later I get an email. Or a client moves jobs and brings me in at their new place. Those recommendations are the best enquiries I get, because the trust is already there before we’ve spoken.
Social value is a big part of the business too. Prime contractors bring me in to deliver workshops on their public-sector contracts, things like confidence sessions for jobseekers or wellbeing support for staff on government sites. I’m proud of that work and it’s not going anywhere.
Where I’d like more of it to come from is companies finding me directly because they’ve already seen what I do, on YouTube or through our Workplace Lens survey. I’d like the kind of trust a recommendation gives you, just from people who haven’t met me yet. I tried cold calling early on. Over 100 calls got me two clients, and it was soul-destroying. The people who come to you on their own are the ones who stay.
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
I’ve handed over most of the admin that sits around delivery. That covers first drafts of enquiry replies, proposals, research on social value tenders, and outlines for blog posts and YouTube scripts. That used to eat whole afternoons, and now I can spend that time building and delivering workshops, which is the part I love.
The thing I took back was writing in my own voice. The early drafts came out sounding like every other LinkedIn post, all slick hooks and clever one-liners, and that isn’t how I talk. So I spent time teaching it how I sound, using transcripts of my own webinars, and I still rewrite anything that goes out under my name. Then there’s the workshops themselves. AI can help me research a stat, but it can’t stand in a room and notice that someone at the back is having a rough week
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
People are arriving much better informed than they used to. A lot of them have watched a video of mine or looked through our site before they get in touch, so the first conversation is about what their team needs and not about who I am. That’s a much better place to start from.
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
Use AI for the work around the work. Let it draft the proposal, tidy the notes and do the first pass on research, so you’ve got more time and energy for the people you’re there to help. In wellbeing that bit can’t be handed over, because people can tell straight away whether someone cares or is reading off a script.
I’d tell them to ignore the pressure to sound like everyone else online. If AI writes all your content, you’ll end up sounding exactly like your competitors. Put your own stories out there, show up on video and let people get to know you. Trust is still built person to person.
Thank you to Tyler Lowe and the team at Loving Life for sharing what actually worked with Leaders Perception readers.
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