At SAAWAHI, AI handles repetitive code so developers focus on architecture
Wama Sompur is Director of SAAWAHI IT SOLUTION LLP, a technology partner that builds web and mobile apps, SaaS platforms, integrations and custom software. The company is notable for deep client involvement and a practical use of AI: automating repetitive development tasks while keeping human judgement for product decisions and complex requirements.
Use AI to remove repetitive work – initial code, components, queries, debugging and documentation – so developers can spend time on architecture, business logic and quality. Don’t hand AI the parts that require client knowledge, product judgment or unusual edge-case thinking, and improve your digital presence so both people and AI systems can find and understand what you do.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
I started the business with a simple idea: technology should solve a real business problem, not just become another complicated system for people to manage. Over the years, that idea has remained at the centre of what we do.
We have grown from a small development-focused business into a technology partner helping businesses build and improve web applications, mobile apps, SaaS platforms, integrations and custom software solutions.
What makes us different is the level of involvement we have with our clients. We don’t just take a specification and start coding. We try to understand the business behind the requirement, identify what actually needs to be built, and then recommend the simplest and most practical technology approach.
A lot of our work is also long-term. Clients often come to us with an initial project and continue working with us as their business and technology needs evolve. I think that trust and continuity are more valuable than simply being the lowest-cost development option.
Where does most of your new business come from today, and where do you wish it came from?
A large part of our business comes through referrals, existing clients and relationships we have built over the years. Once a client has experienced how we work, they often come back with new projects or recommend us to other businesses.
We also get opportunities through our website, online enquiries and professional networks, but referrals remain particularly important because they come with a level of trust already established.
Going forward, I would like to see more of our new business come through our digital presence and thought leadership. We have a lot of experience across software development, SaaS, AI and business automation, and I think there is an opportunity to share more of that knowledge publicly so that businesses looking for a technology partner can discover us before they even start approaching development companies.
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
AI has become a very practical part of our development process. One of the biggest things we have handed over to AI is the repetitive part of software development, such as generating initial code, creating repetitive components, helping with database queries, debugging, documentation and exploring different implementation approaches.
Tools such as AI coding assistants can significantly reduce the time spent on the initial part of a technical task. That gives developers more time to focus on architecture, business logic and quality.
At the same time, we have learned that not everything should be handed over to AI. For requirements that involve understanding a client’s business, making product decisions or dealing with unusual edge cases, human discussion is still much better. We have experimented with using AI for some of these areas, but ultimately found that experience, context and direct conversations with the client produce better results.
For me, AI is a very powerful assistant, but it is not a replacement for judgement
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
Yes, definitely. Customers today are much more informed before they contact us. They are researching technologies, comparing development approaches, understanding approximate costs and even using AI tools to explore possible solutions before speaking with a development company.
The conversations have therefore changed. Earlier, a client might come to us with a broad requirement and ask, "Can you build this?" Today, they may already have a proposed architecture, technology stack or even an AI-generated specification.
We are also beginning to see the impact of AI assistants such as ChatGPT in how people discover and evaluate technology providers. I think this is still an evolving channel, but it is becoming increasingly important.
It also means companies need to think beyond traditional SEO. Your website now needs to clearly communicate who you are, what you actually do, your expertise, the problems you solve and the kind of clients you work with. Both people and AI systems are increasingly using that information to decide who is relevant.
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
I would tell them to embrace AI, but not to chase every new AI tool that appears.
Use AI where it genuinely improves productivity. Development, research, testing, documentation, customer support, content creation and internal automation are good examples. Build it into your everyday workflow rather than treating it as a separate experiment.
At the same time, invest heavily in the things AI cannot easily replace: understanding the customer’s business, communication, problem-solving, architecture, product thinking and accountability.
I would also tell them to make their digital presence much clearer. Your website, case studies, expertise and client results need to explain what you are good at and why someone should trust you. With AI changing how people search for businesses, being clearly understood is becoming just as important as simply being visible.
What I would ignore is the pressure to use AI for everything just because everyone else is talking about it. The goal isn’t to use the most AI. The goal is to deliver better results, faster and more efficiently, while maintaining quality.
Thank you to Wama Sompur and the team at SAAWAHI IT SOLUTION LLP for sharing what actually worked with Leaders Perception readers.
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