Tuesday, June 25, 2024

Shatara Price – TJ The Creative – On Top 5 Mistakes When Starting A New Business

Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?

Today, we had the opportunity to interview Shatara Price who is a Owner at TJ The Creative.

Interviewee Name: Shatara Price

Company: TJ The Creative

Shatara Price’s favourite quote: “Build your empire on the firm foundation of the fundamentals”
— Lou Holtz

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Shatara Price : I spent about five years in the beauty industry before I found my niche Corporate America and making a small name for myself the HR world. Since then, I’ve landed myself a pretty dope gig in small private owned mental health agency. I’ve grown into the “go-to” person for pretty much everything. IT, Trainings, Project Management, Employee Relations, etc. You name it I do it. I consider myself the Olivia Pope in my space if you would. So when there’s a need, the first thing they say is “Ask TJ, She knows!”

I’m just a regular, degular, schmegular chick, with an eye for dope vibes!! No long list of credentials, no cute or exciting story to explain how I got here. I’m normal just like you, I just managed to manifest my dreams into reality.

In your opinion, what makes your company stand out? Any examples?

Shatara Price : Consistent brand messaging can make a company stand out. From the visuals to the brand messaging, to how they communicate messages on social media are all ways a company and stay in synch and stand out from its competition.

What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.

Shatara Price : As a professional business coach, the thing I see new business owners fail at when starting a business is not properly setting up the foundational principles of the business. These include; a business plan, proper legal formation of the business entity, gaining proper licenses and/or permits, accounting, and tax preparation.

Leaders Perception magaizne would like to thank Shatara Price for the time dedicated to completing this interview and sharing their valuable insights with our readers!

Subscribe to our newsletter to get a notification as soon as we launch new interview series.

Explore additional categories

Explore Other Interviews