Souza Development, Oasis Amenities and Alda Strategic together cover the full arc of building a community: development, amenity strategy, and the branding and publicity behind it. Oasis Amenities was built to answer what a lagoon actually costs to build and operate, and how to make it work.

What the company does

Alda Strategic came next, built to fill the gaps Oasis could not cover for development clients. Souza Development came last and sits closest to Christopher Souza’s own background, giving the group a development arm and making it a single source for work that would otherwise be split across several firms.

Development has always been my passion and I bring that background to everything my other companies do, so eventually I decided to do it on my own, with one rule: I do not compete with my clients in the same submarkets.

Christopher Souza, CEO of Oasis Amenities

Who it serves

The companies work with developers, landowners and master-planned community operators who want one group handling development, amenity strategy, and branding and publicity.

How it works

The group answers who a community is for and what living there feels like before the first entitlement is filed.

What changed for us is sequencing. Branding, placemaking and amenity strategy now come in at the land plan stage instead of the marketing stage.

Christopher Souza, CEO of Oasis Amenities

What sets it apart

The group’s difference is sequencing as much as scope. Branding, placemaking and amenity strategy enter at the land plan stage rather than the marketing stage. It covers the whole arc of a community without becoming a competitor in a client’s backyard.