Leaders Perception Magazine is currently running an interview series called – Navigating the Dynamic Seas of Modern Marketing & Branding
Today, we had the opportunity to interview Laura Demetrious – Director of Communications @ ClickFunnels.
Today, we’re joined by Laura Demetrious, the Communications Director for ClickFunnels. For over 15 years, Laura has been navigating the realm of digital marketing, taking on various roles in advertising, content marketing, and strategic partnerships within e-commerce.
Interviewee Name: Laura Demetrious
Laura Demetrious ‘s favourite quote: “Integrity is choosing courage over comfort; choosing what is right over what is fun, fast, or easy; and choosing to practice our values rather than simply professing them.” – Brene Brown
Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?
Laura Demetrious : For over 15 years, I’ve navigated the realm of digital marketing, taking on various roles. My journey began in advertising, transitioned into content marketing, and then evolved into strategic partnerships within e-commerce. Now, I proudly serve as the Communications Director for ClickFunnels.
What’s the most significant shift you’ve observed in the marketing and branding landscape in the last year, and how should businesses adapt to it?
Laura Demetrious : In recent times, the digital landscape has become more competitive and multifaceted, making it essential for entrepreneurs and marketers to employ smart, effective tools to ensure they stay ahead. At ClickFunnels, we’re acutely aware of these challenges. Our core philosophy has always been to empower businesses of all sizes to break through the noise.
It’s more than just about creating a website or a landing page. It’s about building a journey for your customers. Each funnel crafted using ClickFunnels is a curated experience, guiding potential clients or customers from the first point of contact right through to conversion, and often beyond.
Over the past year, we’ve made strides in enhancing our software’s user experience, ensuring even those with limited technical know-how can seamlessly create effective funnels. More than ever, our focus is on merging intuitive design with robust functionality.
To all entrepreneurs and marketers looking to not just survive but thrive in this digital age: consider the power of a funnel. It’s not just a marketing tool; it’s a growth strategy. And at ClickFunnels, we’re committed to being your trusted partner in that growth journey.
In the era of data-driven marketing, how do you balance the need for data and analytics with the creative aspects of marketing and branding?
Laura Demetrious : In today’s data-driven marketing world, it’s vital to remember that our ultimate goal is to resonate with individuals, each with their unique emotions, desires, and needs. From a people-first communications perspective, while data provides invaluable insights to guide our strategies, it should never overshadow the essence of branding which is storytelling and human connection. I believe it’s necessary to humanize the data by remembering that behind every metric is a person.
Analytics can (and should) inform and guide our creative decisions, but it shouldn’t stifle the
inspired ideas that set truly memorable campaigns apart. By combining data with intuitive creativity, we can craft messages that not only reach the right audiences but also their emotions.
Leaders Perception would like to thank Laura Demetrious and ClickFunnels for the time dedicated to completing this interview and sharing their valuable insights with our readers!
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