1. What’s the quick origin story of your brand, and what makes your product or positioning genuinely different from other options in your niche?

Jz Tay: The WFH Alert initiative emerged as a response to the circumstances at that time: the internet was exploding with remote roles, but actual, updated information and job listings were cumbersome to find.

Hence, I created the site for a specific reason: to provide work-from-home candi­dates with a way to cut through the noise and find real, high-quality remote roles.

What makes us different is that we provide real-time intelligence on jobs extracted from a community of real insights and feedback on what works and what doesn’t in contrast to generic advice.

After all, we are not just another job board as such, but a data-centric medium that plugs in to guide employment in the online context: Virtual Recruiting.

2. Since launch, what have been the 1–2 real turning points for your brand-specific decisions, pivots, or experiments that noticeably changed your growth or profitability-and what did you learn from them?

Jz Tay: My milestone was the pivot from simple job alerts to insights and hiring stats, bringing a lot of engagement and trust.

Almost the next milestone was building JHS (Job Hunt Support) community, which now has more than 300 K members.

Job seekers tell us what works best for them, their skills, services, etc., from when BHR can get an actual return.

I have learned that community and transparency can help a brand grow faster than sinecure advertising.

3. Which 2-3 channels drive most of your revenue right now (for example SEO, paid social, email, marketplaces, influencers), and what have you learned about making those channels work in your category?

Jz Tay: Email newsletters are the best thing since sliced bread – job seekers looking for remote employment favor information that is fast and reliable but delivered in their inboxes.

Social communities like LinkedIn and our Facebook group, Job Search Hacks, are vulnerable to practically all forms of continuous conversions because people are convinced by the live experiences they see.

SEO remains of importance as well, with evergreen content like “How to Make Money Blogging” articles and resulting hiring trends.

The biggest thing learned is: Authentic beats volume. Job-hunting candidates have first-hand knowledge to tell what is just hire me.

4. How are you thinking about search in 2025 – Google, AI assistants like ChatGPT, and other discovery platforms? What, if anything, have you changed in your content or site to stay visible as AI search grows?

Jz Tay: Our priority is the clarity and parameters of intent. AI search networks reward content that provides specific, reliable answers; as such, we are scraping away all the extraneous stuff to prep our guides as assistant-friendly.

We are also focusing on brand visibility because as AI tools summarize the internet, recognizable brands with authority would be presented more.

5. What do you do to turn first‑time buyers into repeat customers and advocates? Are there specific experiences, content, or community touches that work especially well for you?

Jz Tay: Child’s play: Apply and bring forth value at any appropriate instance.

Simply, legible job postings, which is our stock-in-trade. Blunt career insights and nothing else. We also keep spotlighting every win we can find on an individual or community forum: otherwise, on seeing one person get hired, they tune out.

Consistency, transparency, and showing concerns are what transform novices into long-term supporters.

6. If you had to write a short playbook for an ecommerce founder one stage behind you, what would you double down on over the next 12 months – and what would you stop doing entirely?

Jz Tay: Double down. Build a community where people are allowed to contribute. This starts to snowball.

Also, invest early on in data collection (what really available jobs are, hiring trends, what recruiters like).

Stop chasing every single available marketing channel. Just pick two that will really do well on your audience and then just excel at each one of them until you expand.