How Menooa Ebrahimi is bringing everyday health tools into one app
Menooa Ebrahimi, founder of PulseLoop Health, built an app that brings health tools such as lab report explanations, checkup guidance and tracking into one place. The conversation looks at how the business is finding early users, why removing sign-up barriers matters, and how it sets limits on its AI health assistant.
Let people experience the value before asking them to sign up or pay. At PulseLoop Health, removing barriers helped make tools easier to try, while an inaccurate subscription message showed how small wording choices can deter users.
What’s the short story of how your business started, and what makes it genuinely different from the other options your customers have?
I hold an MD and a master’s degree in health technology. I noticed that people manage their health across a pile of separate apps: one for calories, one for their period, one for pill reminders, and Google for everything else. PulseLoop Health puts all of it in one app: an AI health assistant, a lab report explainer, checkup and screening guidance, calorie and period tracking, heart rate, steps, reminders and clinical reference tools. It runs on iPhone, Android and the web, with data synced across all three. What makes it different is the breadth in one place, with the medical content kept accurate.
How did you win your first customers, and where does most of your new business come from today?
It is still early, so I’ll be straight about it. My first users came from a Product Hunt launch and from searches in the App Store. Today most new installs come from App Store search, and I run a small Apple Search Ads test. In the last week it brought 6 installs at about $7.50 each. I haven’t yet turned those installs into paying subscribers, so that is what I’m working on next.
What’s one decision that changed the direction of your business, and one mistake that taught you the most?
The decision: I removed the sign-in wall from 29 pages of our website, so people can try a tool first and sign in only when they save or submit. The mistake: our App Store description said the app "requires a subscription," which wasn’t true and scared people off before they tried anything. I replaced that line, and it taught me that small wording choices can quietly cost you users.
What has changed in your industry or in what your customers expect over the last couple of years, and how have you adapted?
People now ask AI chatbots health questions and expect an answer right away. I adapted by building an AI health assistant with firm limits: it doesn’t diagnose or prescribe, it points people to a clinician when it matters, and it gives crisis resources such as 988. For health, trust matters more than speed.
If you were advising someone starting out in your industry today, what would you tell them to do first, and what would you tell them to ignore?
Do first: list every step between a person and the thing they came for, and remove each wall you can, so they see the value before you ask for anything. Ignore: the urge to gate everything behind a sign-up or a subscription before anyone has experienced the product.
Thank you to Menooa Ebrahimi and the team at PulseLoop Health for sharing what actually worked with Leaders Perception readers.
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