How Mary Eldridge built Mind to Thrive around workplace trauma

Mary Eldridge, Founder, Therapist and Workplace Trauma Coach at Mind to Thrive
Behind the Business

How Mary Eldridge built Mind to Thrive around workplace trauma

Mary Eldridge is the founder, therapist and workplace trauma coach behind Mind to Thrive, which provides trauma-informed coaching for high-achieving women healing from toxic jobs. The conversation explores how personal experience and clinical work shaped the business, how Instagram brought early clients, and why its support combines processing with strategy.

Mary EldridgeFounder, Therapist and Workplace Trauma Coach at Mind to Thrive
Published November 4, 2026
The takeaway

Eldridge built Mind to Thrive around a need she saw in her clinical work: support that addresses workplace harm as trauma while helping clients consider practical next steps. She also advises people entering the field to get proper training and do their own healing work.

01

What’s the short story of how your business started, and what makes it genuinely different from the other options your customers have?

Mind to Thrive grew out of my years as an Employee Assistance Program clinician. I watched capable, high-achieving women come in to process the harm done to them at work, and I recognized every word because I had lived it. I was once targeted at a job I loved, and I spent years shrinking to survive it. I’m a licensed trauma therapist, and I’ve also been the woman sitting in the toxic workplace wondering if it was all in her head. That’s what makes my coaching different. I treat workplace harm as the trauma it is, not as a communication problem you can fix by being nicer. I’m also a Latina immigrant who rebuilt her life from scratch, so I coach with that lens too.

02

How did you win your first customers, and where does most of your new business come from today?

My first few clients came almost entirely through Instagram, after a handful of my posts took off. The ones that resonated most were about institutional betrayal: watching a toxic person wreck a career you worked hard to build, then reporting them to HR and seeing HR protect them over your pain. People saw those posts and felt validated, like someone was finally saying out loud what they’d been living through quietly. That sense of “she gets it” is what brought them to my inbox, and it’s still the heart of how people find me. That is also how most of my clients come to me, from speaking up about an experience that typically we live through in silence and isolation.

03

What’s one decision that changed the direction of your business, and one mistake that taught you the most?

The decision that changed my direction was leaving my role as an EAP manager to run Mind to Thrive full time. I stepped out of a stable system to build something for the women I kept meeting in that work. It’s incredibly scary and rewarding at the same time.

The mistake that taught me the most was trusting a system designed to protect itself. I believed HR existed to keep people safe, when its real job is to protect the institution from liability. I reported that I was being targeted and mistreated by a colleague, and HR dismissed it. Somehow I became the problem. The second mistake grew out of the first: I believed that narrative. I decided I was the problem and shrank myself to fit a mold that was never made for me, because I thought that would keep me safe. It didn’t. It cost me years and nearly burned me out. Now I teach other women that you can’t earn safety by being smaller, and that when a system protects itself over you, it says something about the system, not about your worth.

04

What has changed in your industry or in what your customers expect over the last couple of years, and how have you adapted?

One thing I’ve seen shift is the belief that therapy is the best fit for processing everything, including workplace toxicity. I believe strongly that therapy is necessary, healing, and effective in many ways. But when you’re healing from a toxic job, one hour a week often isn’t enough. Most sessions go to the crisis of the day or the week, so the hour gets used up on processing and venting, with little room left to strategize or decide what move is most aligned with your goals.

I adapted by building a program where you can process, release, and vent, and also strategize. It includes everything I would have given a client in the therapy room, delivered through a pre-recorded course, plus coaching calls and live Q&As that give you more access to support while you work toward your goals.

05

If you were advising someone starting out in your industry today, what would you tell them to do first, and what would you tell them to ignore?

Do first: get real training and do your own healing work, because you can’t guide people through what you haven’t faced yourself. Mine came from DBT, trauma neuroscience, and Internal Family Systems. Ignore: the voice, from others or from yourself, that says you’re not good enough. Typically, this is an expression of internalizing the narrative that these workplaces have used to control us and corner us into making ourselves smaller, quieter, and submissive. Challenge it. Someone once told me the letters behind my name don’t mean anything. I kept building anyway, and I’d tell anyone starting out to do the same.

Thank you to Mary Eldridge and the team at Mind to Thrive for sharing what actually worked with Leaders Perception readers.

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