1. What’s the quick origin story of your brand, and what makes your product or positioning genuinely different from other options in your niche?

Matthew Holman: We are a community that hosts events. What started out as a simple meetup with a handful of solo marketers at boot-strapped brands has grown considerably to thousands of people working in ecommerce in Salt Lake City.

Everything we do comes from a place of: “Someone in the community knows how to solve this problem.”

2. Since launch, what have been the 1-2 real turning points for your brand-specific decisions, pivots, or experiments that noticeably changed your growth or profitability-and what did you learn from them?

Matthew Holman: Focusing on operators. Instead of chasing founders and elitism, we keep putting on events for the people in the trenches.

3. Which 2-3 channels drive most of your revenue right now (for example SEO, paid social, email, marketplaces, influencers), and what have you learned about making those channels work in your category?

Matthew Holman: Most of our revenue comes from sponsorships, and some from ticket sales.

4. How are you thinking about search in 2026 – Google, AI assistants like ChatGPT, and other discovery platforms? What, if anything, have you changed in your content or site to stay visible as AI search grows?

Matthew Holman: We are not as of now.

5. What do you do to turn first‑time buyers into repeat customers and advocates? Are there specific experiences, content, or community touches that work especially well for you?

Matthew Holman: We make sure everyone has a chance to connect with others – those genuine conversations make the community feel impactful and useful, so people keep coming back.

6. If you had to write a short playbook for an ecommerce founder one stage behind you, what would you double down on over the next 12 months – and what would you stop doing entirely?

Matthew Holman: N/A