Thursday, February 22, 2024

Eric Elggren – Andar – On Top 5 Mistakes When Starting A New Business

Leaders Perception Magazine is currently running an interview series called – What Are The Top 5 Mistakes People Make When Starting A New Business?

Today, we had the opportunity to interview Eric Elggren who is a Co-Founder at Andar.

Interviewee Name: Eric Elggren

Company: Andar

Eric Elggren’s favourite quote: “Hustle in silence.”

The Interview

Thank you so much for joining us today! Tell us a little bit about yourself. What is your backstory?

Eric Elggren : After living in South America, myself and my co-founder gained a deep love and understanding of the cultures, leading to the inception of Andar, a minimalist leather accessories and handbags company.

In your opinion, what makes your company stand out? Any examples?

Eric Elggren : Our company is unique because along with our product and lifestyle, we are also trying to “sell” a new mindset. Andar is the Spanish verb “to carry,” and our vision was to craft unique products to help people carry only what matters. Our goal is to design products with functionality that encourages carrying only what you need, which extends to how our customers approach life — by leaving the drama behind, focusing on the positive, and carrying only the essential things with us in life that matter.

What are the TOP 5 mistakes people make when starting a new business? Please share advice/examples for all of them.

Eric Elggren : Looking into their peripherals instead of focusing on what’s right in front of them. Sure, it’s important to know what’s happening in your industry and to be aware of what your competitors are up to, but only to a certain extent. Giving those factors too much care and thought will only distract you from your main goal, which is your business. Don’t get bogged down by what others are doing when you should be pushing forward regardless of those external factors.

Leaders Perception magaizne would like to thank Eric Elggren for the time dedicated to completing this interview and sharing their valuable insights with our readers!

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