How Neuropability Group puts daily accountability at the center of learning
Dr Donna Thomas-Rodgers is founder and president of Neuropability Group LLC, a neuroscience-based education and leadership development company. The conversation traces its shift from business consulting to performance-based education, including what course drop-off taught the business about accountability and how its first customers came in.
Course drop-off led Neuropability Group to focus on daily personal accountability and practical knowledge of how the brain works. A useful lesson from the interview is to build those expectations into the learning model from the start.
How did the business start, and what makes it different from others in your space?
My business started in Aug of 2013. I started out providing strategic business consulting services to small and mid-size businesses. It has evolved into a Performance Based Educational System. Neuropability Group, bridges the gap between Neuroscience and Behavioral Science while also incorporating leadership development and personal accountability.
How did you win your first customers, and where does most new business come from today?
My first customer came from a speaking engagement, that lead to me being a Guest Speaker at a Business Development Course sponsored by the City of Las Vegas. The original business model has transitioned into education the Neuropability Educational System and now has Neuro-Scholars. These scholars have entered the system from daily social media livestreams on YouTube and TikTok.
What is one decision that changed the direction of the business, and one mistake that taught you the most?
The one decision that changed my direction was the realization that the drop off rate of 76-94% for my courses at that time, was the direct result of a lack of daily personal accountability and the lack of knowledge of "HOW" the brain functions and "HOW," to use that functionality in everyday life. The mistake that taught me the most was ensuring that the barrier to enter the Neuropability System, was a commitment to daily personal accountability from Day Zero. Additionally, to remove the process of, "Gentle Oscaring." As a result, of learning from those mistakes, I am launching, "The Neuropability Experience." Where the focus will be " From Stucktual Lackticity to Structural Plasticity." Because everybody has a brain.
What has changed in your industry or in what customers expect, and how have you adapted?
There actually have been no changes in my industry as I have created a new industry, Performance Based Education in everyday life. Neuro-Scholars train their brains to, "Brain before they behavior," to ensure they select the best possible outcomes on purpose, throughout their day, consistently through daily neuroreps that rewires their brain and improves cognitive performance.
If someone were starting a business like yours today, what should they do first, and what should they ignore?
If someone was starting a disruptive educational business, they would first need to conduct self-funded research and completely ignore traditional educational methods of research, theory development and practical application.
Thank you to Dr Donna Thomas-Rodgers and the team at Neuropability Group LLC for sharing what actually worked with Leaders Perception readers.
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