How Kuva Creative Agency moved beyond one-off shoots
Anthony Banh is the founder of Kuva Creative Agency, a creative production studio for ecommerce brands that produces product photography and Meta ad creative in its own studio. The conversation explores Kuva’s shift from one-off shoots to monthly batches, and how the studio is adapting to short-form video and AI-assisted planning.
Recurring, repeatable work can make revenue more predictable while giving clients a steady supply of creative to test. Banh’s advice is to choose a specific lane and build repeatable packages early.
What’s the short story of how your business started, and what makes it genuinely different from the other options your customers have?
Kuva stands for Ken and Anthony. I named it for my father, Ken, who I lost to cancer, and built it as a tribute to him: a promise to create something meaningful that blends passion, purpose, and performance. I started over nine years ago in Toronto, with a background in marketing and entrepreneurship from the Schulich School of Business and years of hands-on creative work. Today Kuva is a creative production studio for ecommerce brands: product photography and Meta ad creative, produced from our own studio where clients ship product in.
How did you win your first customers, and where does most of your new business come from today?
My first customer was a water bottle brand that needed Amazon photos. I was so nervous to shoot and create and send, but the client loved it and left a 5 star review. Since then it has been a snowball effect for more customers.
What’s one decision that changed the direction of your business, and one mistake that taught you the most?
Packaging the work into a repeatable monthly batch for anchor clients instead of one-off projects. One-off shoots kept the calendar full but the revenue unpredictable. Monthly batches turned the studio into a partner instead of a vendor, and gave clients a steady flow of fresh creative to test.
What has changed in your industry or in what your customers expect over the last couple of years, and how have you adapted?
Two things. Short form video became the default format, so every brand now needs a constant supply of fresh creative, not one hero shoot a year. And AI changed the front of the process: we use it for research, early concepts, and hooks and scripts before a shoot, while the final work is still planned and produced by people in the studio. The brands that win treat creative as an ongoing operation, not a project.
If you were advising someone starting out in your industry today, what would you tell them to do first, and what would you tell them to ignore?
Build on something real. Kuva exists because of my father, and that purpose has carried the business through every slow month. Pick a lane you can own, in our case creative production for ecommerce, not running ads or promising performance. And set up recurring work early. One-off projects pay the bills, but repeatable packages build the business.
Thank you to Anthony Banh and the team at Kuva Creative Agency for sharing what actually worked with Leaders Perception readers.
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