How MultiGroupPoster tackles repetitive Facebook group posting
liran Blumenberg built MultiGroupPoster, a Chrome extension that helps small businesses and marketers publish and schedule posts across multiple Facebook groups. The conversation looks at how a problem spotted in a small business led to a product, why user conversations changed its development, and how early referrals gave way to Meta Ads.
Talk to users before building features: understanding what frustrates them can help shape a product around a real problem. For MultiGroupPoster, reliable functionality and responsive customer support remain priorities as competition grows.
What’s the short story of how your business started, and what makes it genuinely different from the other options your customers have?
MultiGroupPoster started with a problem I saw firsthand. My girlfriend at the time ran a gel nail business and used Facebook groups to find customers. Watching her publish the same content repeatedly, I realized how frustrating and time consuming the process was.
I started building a tool to make that work easier. The options I found at the time did not solve the problem well enough. Facebook’s built-in sharing options were useful for a handful of groups, but limited for someone managing a much larger list.
That became MultiGroupPoster. My focus has been on making repetitive group posting easier, with reliable functionality and customer support that people can actually reach.
How did you win your first customers, and where does most of your new business come from today?
Our first customers were friends of my girlfriend at the time, who ran a gel nail business. Many of them had similar businesses and faced the same challenge: manually posting in Facebook groups took time away from their work.
The product then spread through word of mouth among other small business owners. Today, most of our new users come through Meta Ads. Those early referrals helped us get started, while paid advertising now brings the product to a wider audience.
What’s one decision that changed the direction of your business, and one mistake that taught you the most?
My biggest mistake was building features before properly understanding users’ problems. I was making decisions without enough conversations with the people who would actually use those features.
The decision that changed my approach was to talk to users more directly, ask what frustrated them, and understand what they were trying to accomplish. Those conversations led to several changes in the product.
The lesson was simple: before deciding what to build, make sure you understand the problem you are solving.
What has changed in your industry or in what your customers expect over the last couple of years, and how have you adapted?
The biggest change has been the growth in competition. Customers have more options, which makes it even more important to understand why they choose your product and what makes them stay.
My priorities have remained consistent: responsive customer service and a reliable product. We test the product thoroughly, and conversations with customers help guide improvements. As competition grows, I want to keep improving those fundamentals rather than adding features simply because another product has them.
If you were advising someone starting out in your industry today, what would you tell them to do first, and what would you tell them to ignore?
Start with a problem you experience yourself, or one faced by someone close to you. Being close to the problem makes it easier to understand what needs to change and whether your solution actually helps.
Do not assume that an existing solution means there is no opportunity. People may already be using a tool but still find it frustrating or poorly suited to their needs. Talk to them and find out what is missing.
I would ignore the pressure to build lots of features before having those conversations. Understanding the problem should come first.
Thank you to liran Blumenberg and the team at MultiGroupPoster for sharing what actually worked with Leaders Perception readers.
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