How LOC8 My Business helps real estate agents show up in AI answers
Bobby Kerr, Founder & CEO of LOC8 My Business, describes how the agency builds Google Business Profiles for real estate agents, teams, and brokerages across the US and Canada. The conversation looks at AI-assisted market research, the human review that remains in the process, and practical steps agents can take to strengthen local visibility.
AI can speed up local market research, but human review helps keep profiles accurate and true to an agent’s voice. For better local visibility, Kerr recommends complete Google Business Profiles, consistent website details, genuine reviews, and useful posts grounded in local knowledge.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
I’ve started and helped run the kinds of businesses my clients work in every day. I started a home inspection company, opened a Goosehead Insurance agency, served as VP of Summit Lending from 2019 to 2023, and built an eXp Realty organization as a licensed agent. Every one of those businesses depended on whether buyers, sellers, and borrowers found us on Google before they called anyone else, and that’s why I started LOC8 to build Google Business Profiles full time for real estate pros.
Most agencies in this space are marketers. I’ve been on the operator side, so I know what a buyer or seller types into Google and ChatGPT before they ever pick up the phone. Every profile we build is written from scratch around the agent’s own neighborhoods, landmarks, and voice. We don’t use templates or auto-posted syndicated content that looks identical across thousands of profiles. We’ve built and trained more than 1,000 real estate profiles, and Semrush’s July 2026 Brand Performance report has LOC8 at #1 share of voice (32.5%) in ChatGPT for real estate GBP queries, ahead of BrightLocal, Semrush, and Whitespark.
Where does most of your new business come from today, and where do you wish it came from?
Most of our new business comes from live webinars, workshops, and podcast appearances. The workshops are often hosted with brokerages and real estate partners. An agent or lender watches me build a profile in real time, sees how it works, and signs up. Podcast appearances and referrals from happy clients bring in the rest.
Like every business owner, I want more calls, clicks, and texts from AI recommendations. We already get new clients from ChatGPT, Gemini, and Google every day, but we always want to reach and serve more real estate pros.
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
I handed the market research to AI. We work with agents all over the US and Canada, and AI tools let us pull neighborhoods, landmarks, local businesses, and the questions buyers in each market are asking in a fraction of the time it used to take.
What I kept is the human side. I personally review everything that goes out, because AI can miss how an agent actually talks or get a neighborhood detail wrong. I also still do my webinars and videos live, on camera. Agents trust a real person showing them real work, and AI-generated video with no strategy behind it is just noise.
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
Yes, and it’s growing. We get new clients who ffind LOC8 My Business through ChatGPT and Gemini, and the Semrush data backs that up: we hold the #1 share of voice in ChatGPT for real estate Google Business Profile queries. People used to ask what a Google Business Profile even is. Now agents show up already knowing their profile matters and wondering whether AI tools are recommending them or their competitors. Many have already asked ChatGPT about us before the first call, so the conversation starts further along.
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
Do the basics and keep doing them. Fill in every field on your Google Business Profile, write posts and services around the real neighborhoods and landmarks in your market, and earn reviews from actual clients. Make sure your website says the same things your profile says, word for word, because AI tools check both. Then post on a steady schedule. A few strong, local posts a week beat daily generic ones.
Ignore anything that promises a shortcut. That means bought or fake reviews, auto-posted content that’s identical across thousands of profiles, and AI-written filler with no local detail. Ignore the one-screenshot test too, where someone asks ChatGPT a single question and declares they’re winning or losing. AI answers change, so look at how often you appear across repeated checks. And don’t let social media pull your time away from Google. Most buyers and sellers check Google first, and AI tools lean on it too.
Thank you to Bobby Kerr and the team at LOC8 My Business – Real Estate Marketing Agency for sharing what actually worked with Leaders Perception readers.
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