Use AI for admin, keep people in care: Tanner Gish, Loving Homecare
Tanner Gish is Director of Operations at Loving Homecare Inc., which provides in-home care services including dementia care, personal care, companionship, respite care, mobility support, and meal preparation. Gish explains how the agency uses AI to handle administrative work while keeping family communication and care decisions human. The conversation is worth reading for practical guidance on where AI saves time in senior care and where human judgment remains essential.
Apply AI where it removes administrative friction – drafting, summarizing, scheduling and research – but keep humans in charge of family communication and clinical decisions. Invest in being easy to find and trusted online, and ignore pressure to adopt AI tools that do not save time or improve care.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
I got into senior care because I saw how difficult it can be for families to find reliable support that still allows their loved ones to remain at home. Loving Homecare Inc. was built around a simple idea: care should feel personal, not transactional. What sets us apart is our relationship-centered approach, we take the time to understand each client’s routines, preferences, and changing needs, then build care around the person rather than simply checking off a list of tasks.
Where does most of your new business come from today, and where do you wish it came from?
Most of our new business comes through referrals, word-of-mouth, our website, and families who find us while researching senior care online. I’d like to see more growth from trusted healthcare and senior-care referral networks, including social workers, care managers, and other professionals who can connect families with quality in-home support at the moment they need it most.
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
One thing I’ve handed over to AI is first-draft administrative work, such as organizing information, summarizing notes, and helping structure internal content. It saves our team time without taking the human element out of care.
What I tried using AI for but ultimately brought back to the human side was personalized communication with families. AI can help organize thoughts, but when a family is dealing with dementia, a health change, or a difficult care decision, the right words require empathy, context, and genuine human judgment. That’s something I don’t want to automate.
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
Yes, we’ve noticed that families are becoming much more informed before they contact us. They often arrive having researched dementia care, in-home care options, costs, and specific services online, and some prospects have told us they used AI tools such as ChatGPT as part of that research. What’s changing is that the first conversation is less about “What do you do?” and more about “I’ve researched my options can you help me determine what’s right for my loved one?”
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
I’d tell them to use AI where it removes administrative friction, for research, content drafts, scheduling support, documentation organization, and other repetitive tasks, but keep humans firmly in charge of care decisions and family communication. I’d also invest in making the business easy to find and easy to trust online, because families are increasingly researching providers before they ever call.
What I’d ignore is the pressure to use AI everywhere just because everyone is talking about it. In senior care, technology should make caregivers more available to people, not create another layer between them. If an AI tool doesn’t save meaningful time, improve the client experience, or help caregivers deliver better care, I wouldn’t adopt it just for the sake of being “AI-powered.”
Thank you to Tanner Gish and the team at Loving Homecare Inc. for sharing what actually worked with Leaders Perception readers.
Want to share your playbook?
Leaders Perception publishes founder and operator interviews every week. A few questions, about five minutes, no calls. It is free and everyone we accept gets published.