How KIDO Montessori uses AI for drafts while keeping customer trust
Yaron Harir is Marketing Manager & Customer Experience Lead at KIDO Montessori, which makes Montessori-inspired wooden products designed to support movement, independence and everyday development at home. He leans on AI to produce first drafts, video hooks and feedback summaries, but keeps final customer messages and safety judgments firmly human to protect trust.
Use AI to move faster on draft work and to surface what customers are confused about, but keep final answers and tone human in safety-sensitive categories so parents feel confident and heard.
What’s the quick origin story of your business, and what makes what you do genuinely different from the other options your customers are looking at?
KIDO Montessori started from the idea that children’s products should not only look nice in a room, but actually support movement, independence, imagination, and everyday development. We focus on Montessori-inspired wooden products that parents can understand and use at home without needing to overcomplicate play.
What makes us different is that we do not treat the products as just furniture or toys. We think about the full parent decision: Is it safe? What age is it right for? Will my child actually use it? Does it fit in the home? Is the product meaningful beyond the first week? That is where we try to be clearer and more practical than many generic toy stores.
Where does most of your new business come from today, and where do you wish it came from?
Most of our new business today comes from digital channels: social media, paid ads, search, referrals, and people who see our products online and then ask questions before buying.
I would like more of it to come from trust-based discovery: parents recommending us to other parents, Montessori communities, educators, kindergartens, and organic search. Paid ads are useful, but the strongest growth is when people arrive already understanding why the product matters and feeling confident that the brand is real and trustworthy.
What’s one thing you’ve actually handed over to AI in the last year, and one thing you tried it on and went back to doing the human way?
I have handed over a lot of first-draft work to AI: writing caption ideas, turning customer questions into clearer product explanations, creating hooks for short videos, summarizing feedback, and helping me think through different marketing angles.
What I would not hand over completely is the final customer message. Parents often ask very specific questions about safety, age, space, delivery, or which product fits their child. AI can help organize the answer, but the final tone and judgment still need to be human. In ecommerce, especially with children’s products, trust comes from sounding real, careful, and responsible.
Have you noticed a change in how customers find you or what they already know before they reach out? Is anyone arriving through AI assistants like ChatGPT yet?
Customers are coming in with more information than before. Many have already compared products, watched videos, read comments, or seen similar items before they contact us. They are not only asking “what is this?” they are asking more specific questions about fit, safety, age, value, and which option makes sense for their home.
I do not yet see many customers clearly saying they found us through AI assistants like ChatGPT. But I do think AI is changing the way people research products. Customers are getting used to asking more detailed questions before buying, and that pushes us to make our product pages, answers, and explanations much clearer.
If you were advising someone in your industry on all of this for the next 12 months, what would you tell them to actually do, and what would you tell them to ignore?
My advice to someone in ecommerce is to use AI to move faster, but not to sound less human. Use it to organize ideas, understand customer questions, create drafts, improve product explanations, and test different content angles. But do not let AI replace your judgment about the customer.
I would ignore the pressure to automate everything. In a business like children’s products, parents still want clarity, trust, and a real human behind the brand. The best use of AI is not to create more generic content. It is to help you notice what customers are confused about and answer it better.
Thank you to Yaron Harir and the team at KIDO Montessori for sharing what actually worked with Leaders Perception readers.
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