# Leaders Perception > Business Stories & Interviews ## Posts - [Ambari Nutrition CEO: Science-Backed Supplements & Retention Wins](https://leadersperception.com/ambari-nutrition-ceo-science-backed-supplements-retention-wins/): Ecommerce Authority Playbooks Ambari Nutrition CEO: Science-Backed Supplements & Retention Wins Kevin Huffman, CEO of Ambari Nutrition, built a supplement line from his bariatric expertise, focusing on pharmacokinetic formulations for metabolic health. He shares how expanding beyond niche messaging boosted acquisition 3.2x, biology-based email segmentation drives 45% of revenue, and AI-ready content keeps them visible. This interview unpacks practical retention tactics and channel lessons for health brands. Interviewee:Kevin Huffman Role:CEO Company: Ambari Nutrition In conversation with KH Kevin Huffman CEO at Ambari Nutrition In this edition of the Ecommerce Authority Playbooks series, we dive into how Ambari Nutrition grows, retains […] - [PetCultures Founder: AI Traffic Converts 3x Better Than Ads](https://leadersperception.com/petcultures-founder-ai-traffic-converts-3x-better-than-ads/): Ecommerce Authority Playbooks PetCultures Founder: AI Traffic Converts 3x Better Than Ads Santiago Gelvez started PetCultures after his dog got sick and he couldn’t find effective supplements. He shares hard-won lessons on lean manufacturing, treating Amazon as a billboard for DTC profit, and why AI search traffic converts three times better than ads. This interview cuts through supplement noise with real tactics for pet brands. Interviewee:santiago gelvez Role:Founder Company: PetCultures In conversation with SG santiago gelvez Founder at PetCultures In this edition of the Ecommerce Authority Playbooks series, we dive into how PetCultures grows, retains customers, and prepares for the […] - [Hans Graubard on Building Trust Through Transparency in Women’s Health Ecommerce](https://leadersperception.com/hans-graubard-on-building-trust-through-transparency-in-womens-health-ecommerce/): Ecommerce Authority Playbooks Hans Graubard on Building Trust Through Transparency in Women’s Health Ecommerce Hans Graubard, COO and Cofounder of Happy V, shares how their in-house manufacturing and education-first approach differentiate them in the women’s vaginal health space. This interview dives into how transparency, clear scientific content, and thoughtful customer communication underpin their strategy for growth and customer loyalty. Interviewee:Hans Graubard Role:COO & Cofounder Company: Happy V In conversation with HG Hans Graubard COO & Cofounder at Happy V In this edition of the Ecommerce Authority Playbooks series, we dive into how Happy V grows, retains customers, and prepares for […] - [Dario Markovic on Building Eric Javits: Luxury Travel Accessories with Lasting Innovation](https://leadersperception.com/dario-markovic-on-building-eric-javits-luxury-travel-accessories-with-lasting-innovation/): Ecommerce Authority Playbooks Dario Markovic on Building Eric Javits: Luxury Travel Accessories with Lasting Innovation Dario Markovic, CEO of Eric Javits, shares how the brand carved out a niche by creating stylish, functional accessories featuring their proprietary Squishee® material. This interview dives into their unique approach to product innovation, targeted customer understanding, and adapting to the evolving landscape of ecommerce and AI-driven search. Interviewee:Dario Markovic Role:CEO Company: Eric Javits In conversation with DM Dario Markovic CEO at Eric Javits In this edition of the Ecommerce Authority Playbooks series, we dive into how Eric Javits grows, retains customers, and prepares for […] - [Ankur Nandwani – Founder – ZetaChain: Visionary Leader](https://leadersperception.com/ankur-nandwani-founder-zetachain/): Discover Ankur Nandwani – Founder – ZetaChain, a visionary leader driving innovation. Learn about his journey and insights. - [Danielle Moran on Building Trade Heroes: Boosting Tradies with Community-Driven Marketing](https://leadersperception.com/danielle-moran-on-building-trade-heroes-boosting-tradies-with-community-driven-marketing/): Ecommerce Authority Playbooks Danielle Moran on Building Trade Heroes: Boosting Tradies with Community-Driven Marketing Danielle Moran, Founder and CEO of Trade Heroes, shares how her platform empowers tradies by providing steady marketing support and reshaping perceptions of the trades industry. This interview reveals the practical marketing channels and content strategies fueling growth, plus insights on adapting for AI-driven search in ecommerce. Interviewee:Danielle Moran Role:Founder and CEO Company: Trade Heroes In conversation with DM Danielle Moran Founder and CEO at Trade Heroes In this edition of the Ecommerce Authority Playbooks series, we dive into how Trade Heroes grows, retains customers, and […] - [Power Your Curls Founder on Customer-Obsessed Growth and AI-Driven Search in Haircare](https://leadersperception.com/power-your-curls-founder-on-customer-obsessed-growth-and-ai-driven-search-in-haircare/): Ecommerce Authority Playbooks Power Your Curls Founder on Customer-Obsessed Growth and AI-Driven Search in Haircare Faisal Ahmed Hammadi, founder of Power Your Curls, shares how his curated, education-first approach to textured haircare is reshaping the market. From cutting out ineffective affiliate traffic to rewriting product copy for AI search, Faisal reveals practical strategies driving their $50K monthly revenue and nearly 50% repeat rates. Interviewee:Faisal Ahmed Hammadi Role:Founder Company: Power Your Curls In conversation with FAH Faisal Ahmed Hammadi Founder at Power Your Curls In this edition of the Ecommerce Authority Playbooks series, we dive into how Power Your Curls grows, […] - [How GulfPhysio Built 38% Higher Orders With Modular Kits](https://leadersperception.com/how-gulfphysio-built-38-higher-orders-with-modular-kits/): Ecommerce Authority Playbooks How GulfPhysio Built 38% Higher Orders With Modular Kits Kieran Sheridan founded GulfPhysio to sell rehabilitation equipment that actually works – no gimmicks, just functional tools for clinics and patients serious about recovery. This interview reveals how a strategic shift from one-off sales to tiered product bundles, combined with fast international shipping and content-first marketing, turned steady knowledge-building into a predictable revenue engine. Interviewee:Kieran Sheridan Role:Founder/Director Company: GulfPhysio In conversation with KS Kieran Sheridan Founder/Director at GulfPhysio In this edition of the Ecommerce Authority Playbooks series, we dive into how GulfPhysio grows, retains customers, and prepares for […] - [Steven Mitts on Building Trust and Clarity to Scale Ecommerce Brands](https://leadersperception.com/steven-mitts-on-building-trust-and-clarity-to-scale-ecommerce-brands/): Ecommerce Authority Playbooks Steven Mitts on Building Trust and Clarity to Scale Ecommerce Brands Steven Mitts, CEO of SM Services, shares practical insights from his hands-on experience helping brands grow sustainably without hype or wasted effort. In this interview, he discusses his clear frameworks, trusted marketing channels, and how he adapts content strategy for AI-driven search. Interviewee:Steven Mitts Role:CEO Company: SM Services In conversation with SM Steven Mitts CEO at SM Services In this edition of the Ecommerce Authority Playbooks series, we dive into how SM Services grows, retains customers, and prepares for the future of search in 2025 and […] - [Chris M Walker on Building Legiit: Trust, SEO, and Clarity Fuel Marketplace Growth](https://leadersperception.com/chris-m-walker-on-building-legiit-trust-seo-and-clarity-fuel-marketplace-growth/): Ecommerce Authority Playbooks Chris M Walker on Building Legiit: Trust, SEO, and Clarity Fuel Marketplace Growth Chris M Walker, Founder & CEO of Legiit, created a freelance marketplace focused on transparency, accountability, and measurable results. In this interview, he shares how prioritizing verified expertise and practical SEO strategies transformed Legiit into a trusted platform for freelancers and businesses alike. Interviewee:Chris M Walker Role:Founder & CEO Company: Legiit In conversation with CMW Chris M Walker Founder & CEO at Legiit In this edition of the Ecommerce Authority Playbooks series, we dive into how Legiit grows, retains customers, and prepares for the […] - [How WFH Alert Builds Trust and Community for Remote Job Seekers](https://leadersperception.com/how-wfh-alert-builds-trust-and-community-for-remote-job-seekers/): Ecommerce Authority Playbooks How WFH Alert Builds Trust and Community for Remote Job Seekers Jz Tay, founder of WFH Alert, created a data-driven platform to connect remote job seekers with genuine opportunities. This interview dives into how WFH Alert leverages community insights, focused email newsletters, and strategic channel choices to stand out in the crowded remote work market. Interviewee:Jz Tay Role:Founder Company: WFH Alert In conversation with JT Jz Tay Founder at WFH Alert In this edition of the Ecommerce Authority Playbooks series, we dive into how WFH Alert grows, retains customers, and prepares for the future of search in […] - [How Pearl Lemon’s Messy Experiments and Speed Drive SEO Agency Growth](https://leadersperception.com/how-pearl-lemons-messy-experiments-and-speed-drive-seo-agency-growth/): Ecommerce Authority Playbooks How Pearl Lemon’s Messy Experiments and Speed Drive SEO Agency Growth Deepak Shukla, CEO and Founder of Pearl Lemon, shares how his unconventional, experiment-driven approach to SEO and lead generation fuels the agency’s momentum. From scrappy beginnings in Amsterdam to stripping down operations in Italy, Deepak reveals practical insights on winning fast, optimizing key channels, and building lasting customer relationships. Interviewee:Deepak Shukla Role:CEO and Founder Company: Pearl Lemon In conversation with DS Deepak Shukla CEO and Founder at Pearl Lemon In this edition of the Ecommerce Authority Playbooks series, we dive into how Pearl Lemon grows, retains […] - [How DC Mobile Notary Reinvents Convenience in Notarization Services](https://leadersperception.com/how-dc-mobile-notary-reinvents-convenience-in-notarization-services/): Ecommerce Authority Playbooks How DC Mobile Notary Reinvents Convenience in Notarization Services Aziz Bekishov, founder of DC Mobile Notary, shares how his company makes notarization mobile, flexible, and friendly for busy clients in the Washington, DC area. This interview reveals practical insights on turning a traditional service into a client-centric experience powered by SEO, partnerships, and transparency. Interviewee:Aziz Bekishov Role:Founder Company: DC Mobile Notary In conversation with AB Aziz Bekishov Founder at DC Mobile Notary In this edition of the Ecommerce Authority Playbooks series, we dive into how DC Mobile Notary grows, retains customers, and prepares for the future of […] - [Mariana Costa Checa: Co-founder & CEO at Laboratoria+](https://leadersperception.com/mariana-costa-checa-co-founder-ceo-laboratoria/): Meet Mariana Costa Checa – Co-founder & CEO – Laboratoria+, driving innovation in tech education. Learn about her vision and leadership. - [How Curl Centric Builds Trust with Transparent, Evidence-Based Curl Care](https://leadersperception.com/how-curl-centric-builds-trust-with-transparent-evidence-based-curl-care/): Ecommerce Authority Playbooks How Curl Centric Builds Trust with Transparent, Evidence-Based Curl Care Kira Byrd, Chief Accountant and team leader at Curl Centric, shares how a personal quest to manage curly hair grew into a trusted resource reaching over 10,000 readers daily. This interview dives into their objective approach to curl care content, membership evolution, and strategies to thrive in SEO and AI-driven search landscapes. Interviewee:Kira Byrd Role:Chief Accountant and team leader with strengths in technical accounting, compliance, and auditing Company: Curl Centric In conversation with KB Kira Byrd Chief Accountant and team leader with strengths in technical accounting, compliance, […] - [Justin Babet on Scaling Chief Nutrition by Mastering Creative and Email Marketing](https://leadersperception.com/justin-babet-on-scaling-chief-nutrition-by-mastering-creative-and-email-marketing/): Ecommerce Authority Playbooks Justin Babet on Scaling Chief Nutrition by Mastering Creative and Email Marketing Justin Babet, Co-founder of Chief Nutrition, shares how their Bondi-born healthy snacking brand grew by rewriting the rules of packaged food with transparent, great-tasting products. This interview dives into the creative and omnichannel strategies fueling their ecommerce and retail success, plus how they’re preparing for AI-driven search in 2025. Interviewee:Justin Babet Role:Co-founder Company: Chief Nutrition In conversation with JB Justin Babet Co-founder at Chief Nutrition In this edition of the Ecommerce Authority Playbooks series, we dive into how Chief Nutrition grows, retains customers, and prepares […] - [Derya Baran – Co-founder & CEO – Red Sea Farms Profile](https://leadersperception.com/derya-baran-co-founder-ceo-red-sea-farms/): Derya Baran – Co-founder & CEO – Red Sea Farms is revolutionizing agriculture with sustainable practices. Read the latest news and insights about their work. - [Meet Daniya Boges – Co-founder & CTO – Intravides](https://leadersperception.com/daniya-boges-co-founder-cto-intravides/): Meet Daniya Boges – Co-founder & CTO – Intravides, shaping the future of technology. Learn more about his journey and innovations. - [Justine Braguy: Co-founder & CEO at Thya Technology](https://leadersperception.com/justine-braguy-co-founder-ceo-thya-technology/): Learn about Justine Braguy – Co-founder & CEO – Thya Technology in our latest news article, exploring his journey and achievements. - [Shahad Geoffrey – Founder & CEO – Taffi: Expert Insights](https://leadersperception.com/shahad-geoffrey-founder-ceo-taffi/): Read the inspiring story of Shahad Geoffrey – Founder & CEO – Taffi, and gain valuable insights from their journey. - [Learn About Phil Hutcheon – Founder & CEO – DICE](https://leadersperception.com/phil-hutcheon-founder-ceo-dice/): Discover Phil Hutcheon's story as Founder & CEO – DICE in our latest interview post, sharing experiences and expertise. - [Josh Qian on Crafting Premium Custom Cabinets with LINQ Kitchen](https://leadersperception.com/josh-qian-on-crafting-premium-custom-cabinets-with-linq-kitchen/): Ecommerce Authority Playbooks Josh Qian on Crafting Premium Custom Cabinets with LINQ Kitchen Josh Qian, COO and co-founder of LINQ Kitchen, shares how the company evolved from an online cabinet retailer to a premium custom cabinetry manufacturer. He discusses tailoring their offerings for discerning customers and adapting marketing strategies to thrive in a digital and AI-driven search landscape. Interviewee:Josh Qian Role:COO and Co-Founder Company: LINQ Kitchen In conversation with JQ Josh Qian COO and Co-Founder at LINQ Kitchen In this edition of the Ecommerce Authority Playbooks series, we dive into how LINQ Kitchen grows, retains customers, and prepares for the […] - [Yuki Yang on Building Kabeier: Sustainable, Custom Kidswear for Special Occasions](https://leadersperception.com/yuki-yang-on-building-kabeier-sustainable-custom-kidswear-for-special-occasions/): Ecommerce Authority Playbooks Yuki Yang on Building Kabeier: Sustainable, Custom Kidswear for Special Occasions Yuki Yang, Operations Manager at Lishui Kabei E-Commerce, shares how Kabeier crafts eco-friendly children’s clothing using bamboo fabrics combined with full customization. This interview uncovers how their focus on comfort, sustainability, and personalization drives customer loyalty and supports growth in a niche market. Interviewee:Yuki Yang Role:Operations Manager Company: Lishui Kabei E-Commerce Co., Ltd. In conversation with YY Yuki Yang Operations Manager at Lishui Kabei E-Commerce Co., Ltd. In this edition of the Ecommerce Authority Playbooks series, we dive into how Lishui Kabei E-Commerce Co., Ltd. grows, […] - [How Meesha's Accessories Crafts Memorable Corporate Gifting Experiences](https://leadersperception.com/how-meeshas-accessories-crafts-memorable-corporate-gifting-experiences/): Ecommerce Authority Playbooks How Meesha’s Accessories Crafts Memorable Corporate Gifting Experiences Sarosh A Iqbal, Founder and CEO of Meesha’s Accessories, shares how a personal gifting hobby blossomed into a boutique corporate gifting studio. Specializing in design-driven personalization and premium packaging, Meesha’s offers brands a way to create meaningful, branded gift experiences that stand out. Interviewee:Sarosh A Iqbal Role:Founder/CEO Company: Meesha’s Accessories In conversation with SAI Sarosh A Iqbal Founder/CEO at Meesha’s Accessories In this edition of the Ecommerce Authority Playbooks series, we dive into how Meesha’s Accessories grows, retains customers, and prepares for the future of search in 2025 and […] - [Simona Stirling on Growing Poss & Soss with Color, Community, and Smart Ads](https://leadersperception.com/simona-stirling-on-growing-poss-soss-with-color-community-and-smart-ads/): Ecommerce Authority Playbooks Simona Stirling on Growing Poss & Soss with Color, Community, and Smart Ads Simona Stirling, Founder & Creative Director of Poss & Soss, shares how this premium kidswear brand started with a focus on sensitive skin-friendly clothing. Learn how embracing vibrant colors, leveraging paid ads, and nurturing a loyal community have driven their rapid growth. Interviewee:Simona Stirling Role:Founder & Creative Director Company: Poss & Soss In conversation with SS Simona Stirling Founder & Creative Director at Poss & Soss In this edition of the Ecommerce Authority Playbooks series, we dive into how Poss & Soss grows, retains […] - [How Bully Max Builds Trust and Loyalty with High-Performance Dog Nutrition](https://leadersperception.com/how-bully-max-builds-trust-and-loyalty-with-high-performance-dog-nutrition/): Ecommerce Authority Playbooks How Bully Max Builds Trust and Loyalty with High-Performance Dog Nutrition Maris Laatre, Chief Marketing Officer at Bully Max, shares how their dog food brand stands out with high-protein, transparent formulas designed for working dogs and active pets. This interview explores Bully Max’s customer-driven approach to product development, innovative use of paid social and influencer marketing, and the early moves they’re making to adapt to AI-driven search. Interviewee:Maris Laatre Role:Chief Marketing Officer Company: Bully Max In conversation with ML Maris Laatre Chief Marketing Officer at Bully Max In this edition of the Ecommerce Authority Playbooks series, we […] - [How Smart Ass Products Reinvented Fuel Delivery for Boaters and Beyond](https://leadersperception.com/how-smart-ass-products-reinvented-fuel-delivery-for-boaters-and-beyond/): Ecommerce Authority Playbooks How Smart Ass Products Reinvented Fuel Delivery for Boaters and Beyond Jerry Hoffmann, founder of Smart Ass Products, LLC, created the Smart Ass Fuel Mule to solve a painful and costly problem for boaters: hauling fuel efficiently and spill-free. This interview explores how his rugged, motorized gas caddy broke new ground in the marine niche and is now powering fuel delivery startups across the US. Interviewee:Jerry Hoffmann Role:Founder Company: Smart Ass Products, LLC In conversation with JH Jerry Hoffmann Founder at Smart Ass Products, LLC In this edition of the Ecommerce Authority Playbooks series, we dive into […] - [How MAX Fire Pits Balances B2B SEO and Customer Service for Lasting Growth](https://leadersperception.com/how-max-fire-pits-balances-b2b-seo-and-customer-service-for-lasting-growth/): Ecommerce Authority Playbooks How MAX Fire Pits Balances B2B SEO and Customer Service for Lasting Growth Adele Maynard, founder of MAX Fire Pits, shares her journey from reseller to product designer in the custom fire pit market. This interview dives into the strategic mix of SEO-driven B2B sales and hands-on customer engagement that fuels their steady growth. Interviewee:Adele Maynard Role:Founder Company: MAX Fire Pits In conversation with AM Adele Maynard Founder at MAX Fire Pits In this edition of the Ecommerce Authority Playbooks series, we dive into how MAX Fire Pits grows, retains customers, and prepares for the future of […] - [Meet Andrés Sarrazola – CEO – Stealth Startup](https://leadersperception.com/andres-sarrazola-ceo-stealth-startup/): Meet Andrés Sarrazola – CEO – Stealth Startup, a pioneering CEO shaping the future of tech. 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Get expert tips on how to improve your Reddit presence and drive more leads. - [Nneile Nkholise – Founder – iMed Tech Group: Leadership Profile](https://leadersperception.com/nneile-nkholise-founder-imed-tech-group/): Learn about Nneile Nkholise – Founder – iMed Tech Group's leadership profile and achievements in the tech industry. - [Meet Jihan Abass – Founder & CEO – Lami Insurance Technologies](https://leadersperception.com/jihan-abass-founder-ceo-lami-insurance-technologies/): Discover Jihan Abass – Founder & CEO – Lami Insurance Technologies in our latest case study, exploring innovative insurance tech solutions. - [Legal Basics for New Startups Founders: What You Need to Know](https://leadersperception.com/legal-basics-for-new-startups-founders/): Get started on the right foot with our ultimate guide to legal basics for new startups founders. Essential reading for entrepreneurs looking to establish a solid foundation. - [Meet Maya Horgan Famodu – Founder – Ingressive](https://leadersperception.com/maya-horgan-famodu-founder-ingressive/): Maya Horgan Famodu – Founder – Ingressive shares her story and insights in our latest interview. Dive into her experiences and the future of Ingressive. - [How to Choose a Cofounder Compatibility Tips for Startup Success](https://leadersperception.com/how-to-choose-a-cofounder-compatibility-tips/): Get started with the right partner. Learn how to choose a cofounder compatibility tips and boost your startup's chances of success. - [Measuring Churn and Retention for Startups: A Guide](https://leadersperception.com/measuring-churn-and-retention-for-startups/): Learn how to effectively measure churn and retention for startups with our step-by-step guide. 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During a time when people around me were losing their jobs, I realized I needed to build something I could own: my personal brand. For years, I created marketing strategies for employers across tech, retail, and high-growth startups. When I applied those same strategies to myself, everything shifted. My platform grew, my reach expanded, and eventually, I built The Borden Group into a personal branding agency that […] - [Inspire Your Team: How to Inspire Team Motivation Daily](https://leadersperception.com/how-to-inspire-team-motivation-daily/): Discover how to inspire team motivation daily with our expert tips and boost productivity now! Learn the secrets to daily team motivation. - [Your Comprehensive Guide to Leading Through Organizational Change](https://leadersperception.com/leading-through-organizational-change-guide/): Master leading through organizational change with our comprehensive guide. 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